Blackmagic Design Acquires EchoLab


Blackmagic Design’s acquisition of EchoLab Inc.’s assets provides a powerful range of production switchers combined with over 30 years of experience in switcher design!

Last Updated: August 12, 2010 5:22 pm GMT
(Boston, Massachusetts--August 12, 2010) Blackmagic Design today announced the acquisition of all assets of EchoLab Inc., one of the world’s leading designers and manufacturers of production switchers. EchoLab has over 35 years of experience in designing and building production switchers since 1974. This experience has culminated in the latest ATEM range of production switchers that include cutting edge technology for world leading features such as up conversion on inputs, multilayer SuperSource™ input, Stinger™ transitions, and built in multi-view monitoring, all in a familiar and affordable, fully digital M/E style design.

The ATEM production switchers will be demonstrated at the Blackmagic Design IBC 2010 booth #7.B25

For the thousands of people who use production switchers, ATEM will be instantly familiar. It uses the conventional M/E style of design that’s easy, safe and fast to use on even the most critical live production. ATEM also combines powerful features such as SuperSource™, which is a separate multi layer engine with 4 x 2D picture in picture DVE’s and 4 x keyers that provide the same power as adding a whole extra multiple M/E switcher to the ATEM input!

SuperSource can be called at any time, and connects into the switcher as an input. Only SuperSource gives you the power of 4 built in layers of keying, plus 4 picture in picture DVE’s, while keeping ATEM an easy and fast to use conventional M/E style switcher.

For connecting to the widest range of cameras, decks and computers, the ATEM 1 M/E model includes 8 SDI inputs that operate at SD, HD and 3 Gb/s SDI, plus 2 switchable HDMI/Analog video inputs. ATEM includes multiple SDI outputs for program, preview, and aux. outputs, plus an HDMI output for the multi-view monitoring output. The ATEM 2 M/E model includes 15 x SD, HD and 3 Gb/s SDI inputs, as well as 3 x switchable HDMI/analog inputs for a total of 18 video inputs. ATEM 2 M/E also includes two multi-viewer outputs, clean feed, aux., program and preview SDI outputs. All ATEM switchers include serial ports for camera and VDCP servers as well as genlock.

ATEM switchers allow previewing of transitions before putting them on air. Users simply select “Preview Transition”, and the preview output of the switcher will show all the elements of the transition, so users can have the confidence to make fast multi layering decisions during live production.

When working with multiple cameras and sources, ATEM saves thousands of dollars on expensive monitoring because it includes a built in multi-viewer that lets you see multiple sources on a standard HDMI television or monitor as well as program and preview outputs. When sources are on-air, ATEM multi-viewer displays highlighted borders, and multi-viewer windows can be custom labeled.

ATEM also includes Stinger transitions for exciting and creative transitions. Stingers can be loaded into the switcher, and are then available on the 2 built in media players. ATEM can hold 32 stills and hundreds of frames of real time clips with alpha channels, so users have a wide range of graphics and clips to play back as animations, supers and stingers. Media players can be selected into any of the 4 built in upstream keyers or the transition block for ultimate flexibility and creativity.

For enhanced effects and transitions, ATEM includes a 2D DVE with borders and drop shadows that can be used with any upstream keyer or in the transition block. This means the built in DVE can be used for transitions, or it can be used for keying operations. Because the 4 built in upstream keyers are stacked, users have a wide range of layering options available, and completely independent of the SuperSource input.

When the 4 upstream keyers are combined with 5 SuperSource layers, the transition block keyer, the 2 down stream keyers and the stinger, even a 1 M/E ATEM switcher can have up to 13 keyers on screen simultaneously. This is the heart of the power of ATEM, and would require 3 M/E’s on other brand switchers.

This makes ATEM a tremendous value for money, while providing a compact and portable solution.
ATEM can be fully automated with macros, and also includes support for VDCP controlled servers and robotic cameras, all from the ATEM control panel. Customers can use the built in joy stick for controlling cameras, and then recall macros for incredibly powerful operation with very few people. No other switcher allows customers to produce powerful live productions with so few people!

“I have been using live production switchers since I was in school where we covered local theater, sports, racing and bands. I think it’s the most exciting way to do production because it’s all live and thousands of people are watching what you are doing! Production switchers need to be powerful while also being familiar and easy to operate. I think the ATEM switchers from EchoLab are the most exciting switchers I have ever seen, and it’s incredibly exciting to add these products and intellectual property to the Blackmagic Design family”, said Grant Petty, CEO of Blackmagic Design.

“The ATEM switcher is a fantastic creative tool, and it includes powerful features not found in any other product. Since the acquisition, we have already dramatically expanded the engineering team working on ATEM. This fresh engineering team, which is a combination of new as well as experienced EchoLab staff, will allow us to move faster in adding new features to the ATEM product. It’s so exciting, I cannot sleep!”

ATEM Key Features
  • 1 M/E model supports 10 video inputs, 2 M/E model supports 18 video inputs.
  • SD, HD and 3 Gb/s SDI, HDM and analog video inputs.
  • Full 10 bit HD operation for broadcast quality.
  • Built in multi-viewer for monitoring switcher sources, includes custom labeling and tally borders.
  • Built in SuperSource allows 4 picture in picture DVE’s and 4 keyers independent of the M/E.
  • 2 Media Players are built in for animated graphics and stingers.
  • Stinger effects are independent of keyers.
  • Includes 4 upstream keyers with each including chroma, luma, linear and pattern keying built in.
  • Includes 2 downstream keyers, and independent fade to black.
  • Supports macros, and graphic and clip downloads via PC software.
  • Up to 13 keyers active at one time.

Availability and Price
ATEM is currently being retooled for production and will be available late 2010 for US$19,995 for the 10 input 1 M/E model, and US$51,995 for the 18 input 2 M/E model from Blackmagic Design resellers worldwide.

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, color correctors, video converters, routers, waveform monitors, live production switchers and film restoration software for the feature film, post-production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in the television industry, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984 and continue ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check



Re: News: Blackmagic Design Acquires EchoLab
by Roger Smith

Don't get too excited yet. The BMD acquisition of ECHOlab became quite a contentious event. The Atem engineering team (of which I was the Director) has NOT moved on with BlackMagic Design, and we are currently freelancing on several exciting projects in the industry.

But please understand - we have not gone on with BlackMagic Design.....
Re: News: Blackmagic Design Acquires EchoLab
by Kristian Lam

Below is a response from our CEO, Grant Petty.



Well Roger, as you know I never offered you a job at Blackmagic Design. I don't know why anyone would want to post a message publicly about how they did not get accepted into a position of employment at a company. Seems a little weird.

As far as I know the only contentiousness was the aggressive phone call you made to us during our visit to EchoLab. Of course I know the real reason for that, but I am not sure if you want that to come out publicly eh?

Seeing as you still care so much about EchoLab, I am sure you will be very excited to see what the new and old members of the ATEM engineering team build over the next few months. I will make absolutely sure I put in all the resources required to make EchoLab switchers so revolutionary, that when you see the results you will surely be proud of us.


Blackmagic Design



Kristian Lam
Blackmagic Design
Re: News: Blackmagic Design Acquires EchoLab
by Michael Aranyshev
Hey, that's something from the old days.
Re: News: Blackmagic Design Acquires EchoLab
by Walter Soyka
Wow, BMD is on a roll. The original DeckLink isn't even 10 years old yet, and BMD is snapping up big technologies left and right...

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events
Re: News: Blackmagic Design Acquires EchoLab
by maurice jansen

good reliable mixer's for a nice budget have the potential to get even cheaper!!

not even talking about new product's that can appear with this cocktail.
visionmixer with a SDK to make really amazing automation job's.

as bob mentioned multiviewers with REAL multinorm input's
from cvbs to HDMI to 3G/SDI.

i don't know what we can expect in the future


People saying they don't make mistake's often make nothing at all!
Re: News: Blackmagic Design Acquires EchoLab
by Bob Zelin
I almost passed out when I read this. When is Blackmagic going to acquire Sony ?

Will the new Echolab/ Blackmagic switcher cost $995 ? Will it have a virtual control panel that can be controlled via IP ? Will Blackmagic offer a 16 input multiviewer for $995 ? Is Blackmagic changing the entire landscape of the professional video business all by themseves ?

Bob Zelin

Re: News: Blackmagic Design Acquires EchoLab
by Tim Wilson
The answer to all of the above: yes.


Re: News: Blackmagic Design Acquires EchoLab
by Margus Voll
BM is like new apple i'd say :)


Re: News: Blackmagic Design Acquires EchoLab
by Bob Zelin
they better not start making consumer products !

as for my stupid comments earlier -
I know that BMD bought this company for the ATEM switcher - look at some of these features, which can be turned into inexpensive stand alone products (and rock the hinges of this industry) -

10 Channel Multiviewer
Atem makes monitoring your production simple and inexpensive. Atem features a dedicated HDMI connection that outputs a fully routable ten channel multiviewer with user defined labels and preview/program tally. Simply connect the multiviewer output to an inexpensive HDMI or DVI display to monitor program, preview and up to eight sources.

I can see that as a stand alone product.

and of course -

Web Based Configuration
Cross platform web pages simplify configuration. Any web browser (IE, Firefox, Safari, Chrome) on any platform (Windows, Mac, Linux) can be used to provide status information, to name and map sources, to download the PDF user manual and software tools directly from the switcher.

so if people don't want to spend the $$$ for a control panel, they will be able to do it with their mouse, and I am sure that others will come up with control panels for it (unless BMD offers the control panel for $995).

And because it has a 2 channel clip player, I am sure that Panasonic, Ross and (dare I say it) Broadcast Pix are quaking in their boots, if Blackmagic releases this product for dirt cheap prices.

Bob Zelin

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