(NAB Las Vegas--April 11, 2011) ARRI is pleased to announce an addition to the ALEXA family of cameras with the ALEXA Studio. As the flagship camera, the ALEXA Studio will feature an optical viewfinder and a 4:3 sensor.
Like the ARRICAM Studio, the ALEXA Studio is equipped with a quiet, electronically adjustable mirror shutter and an optical viewfinder. The viewfinder is a completely new development, which allows the camera to accept both 435 and ARRICAM style eyepieces and viewfinder extensions. Operators can look forward to a high resolution, high contrast image with true colors and little geometric distortion.
Using the full 4:3 area of the ALEXA sensor allows plug-and-play use of anamorphic 2x lenses on the ALEXA Studio. Aside form the ARRIFLEX D-21, the ALEXA Studio is the only digital camera with true anamorphic capability. Anamorphic lenses create a unique image quality that has been appreciated by directors throughout history and cannot be created in post.
The optical viewfinder works without power and is less fatiguing to the eye than electronic viewfinders. With zero delay, these viewfinders show exactly what is happening, right when it is happening through the taking lens. All ARRI optical viewfinders can be freely rotated, extended or flipped to the other camera side for comfortable viewing in any camera position.
Its 4:3 sensor, optical viewfinder and other high-end features position ALEXA Studio as the premium camera for spherical and anamorphic feature films and commercials. The ALEXA Studio is expected to be released in late 2011. See more at the ARRI NAB Booth # C4337.
Located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world’s largest manufacturer and distributor of motion picture camera, digital intermediate and lighting equipment. In 2001, ARRI was converted into a public limited company; it is involved in all aspects of the film industry: engineering; design; manufacturing; production; visual effects; postproduction; equipment rental; complete turnkey lighting solutions and both film and sound laboratory services. Manufactured products and technologies include professional digital acquisition with the ALEXA and ARRIFLEX D-21 cameras; film camera systems for 16 mm, 35 mm and 65 mm; location and studio lighting fixtures; digital imaging solutions such as the ARRISCAN, ARRILASER and various archive tools. These products and services are offered through a global network of subsidiary companies, agents and representatives. For locations and more information please visit http://www.arri.com