Blueyed Pictures makes its mark as a “go-to” full service digital content production studio to the fashion, entertainment and public relations industry


Last Updated: March 7, 2013 1:02 am GMT
(Los Angeles, California--March 7, 2013) Blueyed Pictures Founder and Executive Producer Jamee Natella, operates on a philosophy of providing creative production solutions and added value to both advertising agencies and clients direct. The only constant in the world of fashion, entertainment and public relations is change. Blueyed consistently delivers for clients such as CW3PR, an entertainment and lifestyle public relations firm and Teeology, an online shopping destination for luxury T-shirts, co-founded by Jennifer Lopez, Erica Zohar, and Brian Lee. The ongoing relationships and growing number of production services provided by Blueyed Pictures continues to strengthen its appeal to lifestyle, entertainment and fashion marketers. With offices in LA, London and Tokyo, Blueyed operates internationally to produce commercials, branded content, apps, live events, corporate brand films, behind-the-scenes and EPKs.

After 6 months of being live, Teeology is transitioning from their Beta phase into launching their full site and have enlisted Blueyed to handle digital content and post production. Teeology uses new technology and social networking tools to "disrupt the traditional retail model." They place a “curated” selection of high-end printed T-shirts, designed by various artists and designers, up for vote by its members. The winning designs go into production and are sold exclusively online. In conjunction with the digital content for Teeology’s full launch later this Spring, Blueyed will edit a Teeology brand story. It will consist of a series of profile videos featuring fashion industry icons and Teeology “Curators”: Erica Zohar, Co-Founder of Teeology, Peter Kim, Founder & CEO of Hudson Jeans; Marlien Rentmeester, Former West Coast Editor of Lucky Magazine and creator of the fashion blog LeCatch and Jane Buckingham, Author of the Modern Girl’s Guide to Life book series and Founder of trend forecasting and consumer insight firm Trendera.

CW3PR and Blueyed Pictures have formed a successful and steadfast alliance over the years working on a variety of projects ranging from behind-the-scenes and EPKs for films such as the upcoming Dorothy of Oz and the action/fantasy film, Immortals to interviews of athletes at the 2012 London Olympic Games. Most recently, they teamed up at Sundance 2013 to shoot red carpet footage and interviews of celebrities such as Nicole Kidman as they made their way through the popular CW3PR RE: Treat. While there, the Blueyed team also shot red carpet footage for the annual Creative Coalition Spotlight Initiative Gala honoring Jane Lynch, Shailene Woodley and Alfred Molina. Footage shot at these events is often aired by media outlet partners E!, ET and MTV. “We’ve worked with Jamee and her team for a variety of our clients, everything from high-profile celebrity talent EPK shoots, to major orchestral scoring sessions and full editing projects often needed on a quick turnaround.” Says Charlie Walters, CEO of CW3PR. “We have also utilized them in a variety of world-wide locations and I'm impressed that they're always able to assemble a great crew no matter where or when. I am consistently impressed with the professionalism and quality they display on sets, as well as their speed and accuracy in the editing room.” Walters and Natella are currently preparing for upcoming international projects at the annual film festival in Cannes, a film project in Australia and the Winter Olympic Games in Sochi Russia in 2014.

About the Company: Blueyed Pictures is a full service commercial production company specializing in digital branded content, corporate brand videos, live events, behind-the-scenes, EPK and ENG media production around the world. Based out of Los Angeles, with offices in London and Tokyo, Blueyed represents and manages a diverse roster of highly creative commercial, music video, documentary and feature film directors. Their award winning work spans the genres of automotive, real people, beauty, fashion, comedy, kids, toys and action sports. Blueyed also offers in-house editorial, visual effects and production services in the U.S, Europe and Asia.

About Founder, Jamee Natella: After attending the Chicago Academy for the Arts, Jamee relocated to L.A. to follow her passion for the film business. Diving into production, working for studio heads, she developed strong relationships in the entertainment sector and built a reputation for flawless production. After spending 9 years partnering with BBDO West in the U.S. to produce commercials for major brands both domestically and abroad, she branched out to create a global production network to serve both advertising agencies and clients and launched the aptly named Blueyed Pictures with offices in Los Angeles, London and Tokyo. Over the last 14 years Blueyed Pictures has produced an impressive body of award winning work across all media. Natella has won recognition from the CLIO’s, Cannes Lions, FWA, Webby and the NY Festival’s International TV, Cinema & Radio Advertising Awards for work with agencies FCB, BBDO, JWT, Denzu/Japan and major clients Virgin Enterprises, Lexus, Toyota, Pepsi and California Advisory Board’s "Got Milk?", to name a few.


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