Heresy Director Paul Coy Allen Pits Revelry vs. Hockey Heroes


Last Updated: May 22, 2015 4:32 pm GMT
(Venice, California--May 22, 2015) Venice, CA-based creative studio Heresy director Paul Coy Allen enlists hockey heroes Wayne Gretzky and Pavel Bure to put the dedication of fans to the test in the new “Hockey Legends” for Bud Russia. The spot features a hidden camera stakeout at a dive bar where Russian and U.S. fans are enthusiastically watching a hockey finals game. Gretzy and Bure watch from behind the scenes and make their surprise entrance into the bar where tensions are beginning to grow between the opposing fans. The rivals on the ice—and friends off the ice—challenge a duo of fans to a game of table hockey, uniting the contesting fans to cheer for the lighthearted match and even have a beer together in the end.

Click HERE to view the spot.

Heresy worked direct-to-client to handle the entire production in-house, from pre-production through editorial and finishing.

Director Paul Coy Allen on set shooting for Bud in New York


Client: Anheuser-Busch InBev; Bud Russia

Product: Bud

Title: “Hockey Legends”

Production Company: Heresy

Director: Paul Coy Allen

Executive Producer: Melissa Larsen

Producer: Gina Leonard

Associate Producer: Julia Petrova

Editorial & Post: Heresy

Executive Producer, Post Production: Maureen Dowd

Editor: Justin Fong


Heresy is a creative studio applying their artful in-house talent to film, entertainment, photography, fashion, art and technology for unique people. Bringing a fresh perspective to myriad of projects, Heresy crafts compelling visual storytelling for content of all kinds, often taking their projects from idea to completion.

Headquartered in Venice on Abbot Kinney Boulevard, Heresy and its principals are colorful denizens of the dynamic Westside creative community.


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