China's 24-Hour News Channel Selects Vizrt

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Last Updated: May 23, 2005 5:16 pm GMT
(BERGEN, NORWAY, May 23, 2005 – Frankfurt Prime Standard, Oslo Main List: VIZ), Vizrt announced today the closing of a contract with China’s national broadcaster China Central Television CCTV, worth approximately $800,000 U.S. The deal is the largest sale for Vizrt since entering the Chinese market at the beginning of last year.


CCTV News’ aims to elevate its TV news output to a new visual level and has chosen to provide the channel with a complete Vizrt graphics production system. The order calls for a comprehensive range of products including Viz|Trio 3D character generators; a Viz|Content Pilot template-based graphics system for journalists’ input; 3D maps; a live Viz|Weather forecasting system; and a continuous 3D Viz|Ticker system rendering live news updates. 


The system will be installed in Beijing and will be fully integrated with an existing newsroom system and an automation system.  The Viz|Content Pilot clients for template-based graphics will be available to CCTV’s journalists. Several studios will direct their production playout through Viz|Trio character generators, each using powerful Viz|Engine real-time 3D renderers. Viz|Artist will be the graphics design tool for all animation.


Bjarne Berg, President and CEO of Vizrt, believes a contract with China’s biggest broadcaster represents another breakthrough for the company: “CCTV reaches more than 84 percent of the total population of China, with regular viewership figures of 900 million, which is the largest in the world. It is an honor for us to be associated with a project that will have such a dramatic effect on news programs reaching so many people. We expect that once our graphics style becomes more widely seen in China, it will demonstrate the level of graphical quality that can be achieved in real-time and will start a trend for other broadcasters in the region to follow,” concluded Mr. Berg.


Penetrating the Chinese TV graphics market has been one of the main goals for Vizrt in 2005. Vizrt’s office in Beijing went fully operational at the beginning of this year.


Vizrt is the world’s leading provider of real-time 2D and true 3D broadcast graphics. The company’s software suite offers a complete graphics solution including: character generation, content management and newsroom integration, 3D tickers, virtual studio, weather data integration, virtual sports analysis, information display and virtual effects. All Vizrt’s graphics products are powered by a single core renderer, the unique and powerful Viz|Engine™. Vizrt’s graphics solution goes beyond the visual aspect and includes highly customized user interfaces for the designer, operator, journalist and engineer. The world’s leading broadcasters, such as CNN, CBS, BBC, Sky, ITN, ZDF, Star TV, TV Today and NHK, use Vizrt’s solutions in conventional digital and high definition content delivery. Production houses and corporate institutions, including the New York Stock Exchange, are Vizrt customers.


Vizrt is a public company traded on the Frankfurt Prime Standard: VIZ, ISIN: IL0010838154.  For further information please refer to www.vizrt.com

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