25,000 3-D Artists Download SOFTIMAGE|XSI Foundation


Softimage’s $495 advanced modeling and animation package has made professional-grade functionality available to thousands of new users

Last Updated: June 8, 2005 4:00 pm GMT
(Tewksbury, Mass. – June 8, 2005) Avid Technology, Inc. today announced the 25,000th download of the trial version of SOFTIMAGE®|XSI® Foundation – the $495USMSRP version of the company’s high-end XSI modeling and animation package.

At SIGGRAPH 2004, XSI Foundation was a key element of the company's “3-Democracy” strategy, making the industry’s most advanced 3-D content creation software accessible to all levels of CG professionals. Less than ten months later, this entry-level edition of XSI has become a key tool for studios and freelance animators all over the world.

“When Avid introduced a production-ready version of XSI for $495USMSRP, the landscape of the 3-D industry was changed completely. The barriers to entry into professional 3-D were drastically lowered, and this amazing technology became instantly accessible to a wider range of users. Its functionality goes well beyond what you find in other packages that cost four to ten times as much,” said Franck Malmin, managing director at Def2Shoot, a CG studio based in Paris, France. “We’ve used about a dozen seats of XSI Foundation for a wide range of 3-D graphics work at our facility, including numerous visual effects shots for television commercials.”

Adds Sean Cushing, executive producer at Pixel Liberation Front, a previsualization and visual effects company in Los Angeles, California: "We're using XSI throughout our production pipeline, using it for both previs and final effects work. We are extremely pleased with XSI as a tool, but have found it difficult in the past finding artists who've had experience using XSI. The growth in Softimage’s user base triggered by Foundation and the price drop last summer has really changed this. We are now receiving multiple resumes from XSI artists and feel quite comfortable that we can ramp up when a job demands it."

XSI Foundation at $495USMSRP was designed for individual 3-D professionals, both freelance 3-D artists and contributors to a larger production pipeline. With a simplified licensing set-up, the entry level version of XSI can be downloaded from softimage.com and activated immediately. It includes extensive polygon modeling tools, industry-leading subdivision surfaces, normal-and effect-map generation and full character rigs, cloth and particles.  Industry reviewers agree - “I am happy to say that professional level 3-D has arrived for the masses, and that XSI Foundation is just about the best value in the market.” - Jeremy Rayment, CG Focus, www.cgfocus.com.

“Our objective with the 3-Democracy campaign last year was to offer the best package for an unbeatable price to 3-D artists everywhere, and we lowered the price for all editions of XSI, from Foundation all the way through to the higher-end editions of Essentials and Advanced. We are thrilled with the program’s success, and pleasantly surprised with some of the results. It seems as if 1,500 of the new Foundation users are experienced professionals who purchased XSI for their own personal use, using their own money, despite using a different package at work,” said Gregor vom Scheidt, vice president of computer graphics at Avid. “We have roughly quadrupled our quarterly unit volume while growing overall product revenue. The introduction of XSI Foundation has also had a very positive effect on our higher-end XSI Essentials and Advanced editions, where we’ve seen quarterly unit sales more than double since mid-2004.”

SOFTIMAGE|XSI is a complete 3-D modeling and animation solution for the film, broadcast, post-production and interactive entertainment industries. SOFTIMAGE|XSI software is the creative engine behind the Avid Computer Graphics toolset, and an integral player in Avid's Make, Manage and Move Media™ strategy. It is the industry's first 3-D nonlinear production environment providing artists the freedom to make professional computer graphics, 3-D animation, and visual effects – from major motion pictures to CG features and commercials, to video games. Softimage is proud to count amongst its customers:  Café FX, Troublemaker Studios, Omation Studios, R!OT, The Mill, Stan Winston Studios, Pixel Liberation Front, La Maison, Hybride, Janimation, Quiet Man, PSYOP, Cinepix and Nerd Corps. For more information about SOFTIMAGE|XSI visit http://www.softimage.com.

About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively.  For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.


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