(San Francisco, CA - August 8, 2005) Macromedia, Inc. (Nasdaq: MACR) today announced Macromedia Studio 8, the essential suite for web designers, developers, video professionals, and graphic artists to design, develop, and maintain interactive online experiences.
Combining the latest releases of award-winning Macromedia Dreamweaver, Macromedia Flash Professional, and Macromedia Fireworks, and key productivity tools Macromedia Contribute and Macromedia FlashPaper, Studio 8 offers a new level of expressiveness, efficiency, and simplified workflow to create websites, interactive media, and mobile content. For more information about Studio 8, please visit http://www.macromedia.com/software/studio
"Studio 8 is a huge leap forward,” said Stephen Elop, chief executive officer, Macromedia. "There are tremendous improvements to features and performance allowing designers and developers to build and deliver more expressive and compelling experiences for the web and devices in less time than ever before. Our beta testers worldwide agree: this release will fundamentally change the way people think about the creation and delivery of digital content."
Studio 8 contains workflow enhancements, new products, and feature firsts. The addition of Contribute and FlashPaper allows designers and developers a streamlined approach to maintaining web content, making the upkeep of sites created with the suite even more cost effective. Studio 8 also includes groundbreaking new video encoding tools, which give customers an easier method for creating and publishing high-quality interactive video for truly memorable online experiences. New CSS enhancements and visual authoring tools for XML add style and sophistication to websites and applications. New tools for authoring and testing mobile content give Studio 8 the market lead in helping businesses reach the widest audience possible across multiple platforms.
"Macromedia technology has helped us realize our main design goal for the Toyota Hybrid City site—to promote a better understanding of Toyota's hybrid technology among our customers," said Yoshitaka Hirano, assistant manager, Domestic Advertising & Marketing Div., Toyota Motor Corporation. "I expect the new expressive features of Studio 8, including advanced visual effects and video integration, will allow us to communicate Toyota's advanced technology via an unparalleled web experience which is both entertaining and educational."
The Studio 8 suite and its individual products are key application components of the Macromedia Flash Platform for delivering the most effective experiences for rich content, applications, and communications across browsers, operating systems, and devices.
Dreamweaver 8 (announced today, see separate release) is Macromedia's latest release of the industry-leading tool for designing and developing websites and applications. New Dreamweaver 8 features include expanded Cascading Style Sheet (CSS) layout visualization for easier design, drag-and-drop integration of XML data feeds, improved code hinting support for XML and XSLT, enhanced usability features such as zoom and code collapse to streamline the development process, and easier ways to incorporate Flash Video content onto websites.
Flash Professional 8 (announced today, see separate release) marks a significant release for Flash, the industry's most advanced authoring environment for creating interactive websites, digital experiences, and mobile content. Improved graphics performance, new graphic effects capabilities, new animation controls, script editor usability, Flash Video features, and workflow integration with leading video editing and encoding tools allow the creation of rich, immersive content for the web that was not possible before. Flash Professional 8 is the professional authoring environment for the Internet's most widely distributed rich client runtime, Flash Player.
Fireworks 8 (announced today, see separate release) offers many new and improved features. Graphic designers and web application developers can now create interactive CSS-style pop-up menus, experiment with more than 25 new blend modes, import new file formats, and experience improved roundtrip editing with Dreamweaver 8 and Flash Professional 8.
Studio 8 is rounded out by the addition of Contribute 3 and FlashPaper 2 to better fulfill the workflow needs of users. Contribute 3 lets web professionals modify or update content in a controlled, template-based workflow that improves efficiency while preserving website integrity. FlashPaper 2 extends the content creation process by converting any file type into web-ready PDF or SWF file formats.
As the backbone of the Flash Platform, Flash Player 8 (public pre-release announced today, see separate release) is a major update to the ubiquitous runtime environment. Flash Player 8 includes a higher quality video codec, an advanced text-rendering engine, and an improved security model and privacy controls to offer unprecedented performance in a lightweight runtime player. Flash Player is currently installed on over 600 million desktops and mobile devices globally.
"Designers, developers, video professionals, and graphic artists rely on specialized tools that help them express their creativity and work efficiently," said Tom Dwyer, research director, Yankee Group. "The well-integrated tools within Macromedia Studio 8 take advantage of industry-standard technologies, improve workflows, and go a long way toward helping media and web professionals remain productive, profitable, competitive, and successful."
PRICING AND AVAILABILITY
Macromedia Studio 8 is expected to ship in September. Localized versions in German, French, Japanese, Spanish, Italian, Korean, Traditional Chinese, and Simplified Chinese will be available shortly thereafter. Pricing is $999 for a full license (NA commercial) and $399 for an upgrade (NA commercial). Education, government, and volume pricing is available. To learn more about purchasing options, please visit http://www.macromedia.com/software/studio.
Experience matters. Macromedia believes that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences — on the Internet, on fixed media, on wireless, and on digital devices.
INDUSTRY LEADERS ENDORSE MACROMEDIA STUDIO 8
Digital Content Institute, Ministry of Economic Affairs, Taiwan
The technology, market reputation, and reach of Macromedia Studio 8 will play an important role in helping us achieve our government-mandated mission of making Taiwan a global leader in digital content development. Our e-Taiwan Project specifies milestones in five major categories: broadband Internet access, e-society, e-industry, e-government and opportunities. Because Dreamweaver, Flash, and Fireworks meet our web expectations and needs quite well, especially regarding the production of multimedia interactive web applications, Studio 8 will play an important role in our initiatives to establish a digital content community in Taiwan with truly global reach.
—G.J. Huang, Ph.D., director, Digital Content Industry Promotion Office, Ministry of Economic Affairs, Taiwan
We launched goowy mail as a free web mail service to offer email users an experience unlike any they have had with traditional web mail clients. Goowy provides users an innovative and intuitive interface for managing email, contacts, calendar and games. Our technical challenge was to deploy this advanced functionality in a web front end that works across multiple platforms and browsers and is responsive and fun for users. Macromedia Flash Professional 8 was the best vehicle for delivering our vision for Goowy. We are excited about the excellent response we have received on the application from the user community as illustrated by direct feedback and a rapidly growing user base.
—Alex Bard, CEO, Goowy Mail
India Games, Ltd.
As a leading global publisher and developer of games across various platforms such as the Internet, PCs, mobile phones, PDAs, handheld gaming devices, and consoles, Indiagames plans to use Macromedia Flash 8 to achieve quicker development, compelling graphics, and platform-independent content. Flash was particularly important for us to create the visually rich and engaging game play experience in our game Cryptic Capers. Our products are published across leading platforms including Macromedia Flash Lite, Symbian, Java, and i-mode, which helps us build distribution partnerships across the globe with major international mobile operators.
—Vishal Gondal, founder & CEO, Indiagames Ltd.
Macromedia Flash helps us focus on ticketing in the performing arts instead of wrestling with technology to make it happen. The New York Philharmonic's online ticketing system wouldn't be nearly as customer-friendly if the Flash front end didn't connect so seamlessly with our back-end databases and with XML. I'm amazed that we were able to build such a complicated application in Flash as quickly as we could with as few resources as we had.
—Tim Ryan, president, Mercuity
Building online experiences with Macromedia Flash helps our clients establish a web presence that delivers tangible results. Our redesigned site for Lipton tea, for example, helps educate consumers about the healthful benefits of tea, has increased online sales and achieved significant call center savings. Flash Professional 8 will play an integral part in bringing our clients' brands to life online.
—Jason Bucky, creative director, Real Branding
Tennessee Technological University
Students in our Bachelor of Science degree program in web design use Macromedia Studio to improve the higher end of their content-creation and design expertise. The new features in Studio 8 will help them to improve further. We find that critical thinking skills, a solid grounding of a broad art and science education, and the ability to grasp and utilize the best methodologies and software tools like Studio 8 prepare them for the world of work.
—Robert J. Clougherty, Jr., Ph.D., director of the web design program, College of Arts and Sciences, Tennessee Technological University
University of Missouri School of Journalism
This is the first digital generation, and technology is changing their lives. Studio 8 tools help to improve their fluency in manipulating digital content.
—Brian Brooks, professor and associate dean, University of Missouri School of Journalism