Macromedia Teams Up With HP To Help Telecommunications Operators Deliver Next-Generation Communications Services


Integration of the Macromedia Flash Platform with the HP Service Delivery Platform creates an end-to-end solution for delivering rich media applications and communications

Last Updated: September 6, 2005 4:12 pm GMT
(San Francisco - September 6, 2005) Macromedia (Nasdaq: MACR) today announced an agreement with HP to help users enjoy communications services and rich Internet applications on wireless notebook PCs, PDAs, mobile devices, and other consumer electronics.

Macromedia and HP will jointly integrate, market, and sell solutions that unite the Macromedia Flash Platform (announced June 6, 2005; see separate release) and the HP Service Delivery Platform (SDP). The Flash Platform provides the solutions that make great digital experiences possible. The HP SDP is a service-oriented architecture that helps providers create and deliver services for mobile, fixed, and broadband networks, enabling them to introduce new services rapidly, efficiently, and at reduced cost and risk.

Together, Macromedia and HP will enable carriers, network equipment providers, and telecommunication ISVs to streamline the creation of new communications, messaging, and collaboration solutions, and securely deploy rich multimedia services that leverage the ubiquity of Macromedia Flash Player and the depth of the HP SDP across fixed, mobile, and broadband networks.

With the Macromedia Flash Platform and the HP SDP, service providers can unify voice, data, and video communications with a rich application user interface that is available across operating systems and devices. The ubiquity of Flash Player—the backbone of the Flash Platform—enables anyone to instantly access and enjoy rich, integrated communications experiences without the hassle of installing and configuring software.

The SDP blueprint combines a clearly documented reference architecture built on a core set of industry standards with a comprehensive portfolio consisting of software, hardware, and consulting and integration services provided by both HP and its partners that have been tested, characterized, and proven. HP delivers SDP elements and functionality based on customers' legacy infrastructures and new service requirements.

Developers using the SDP have the advantage of an industry-standard web services interface for telecommunications services. By leveraging the SDP infrastructure and the global reach of the Flash Platform, telecommunications operators and service providers can rapidly integrate and leverage network services and deploy multimedia communications solutions on nearly 600 million Internet-connected desktops and mobile devices worldwide.

"Carriers investing in multiservice IP networks will accelerate time to market for the broad adoption of services by leveraging the instant 'network effect' of Macromedia Flash and the reach of the HP SDP, while still maintaining strong brand control and differentiation," said William Stofega, senior research analyst, VOIP Services, IDC. "The Flash Platform combined with the HP SDP creates a robust, multiplatform solution for the enterprise that is suitable for stringent, mission-critical environments across the telecommunications network."

As part of this joint initiative, HP will offer turnkey systems integration services to the growing number of telecommunications service providers deploying Flash Platform products in their networks. Macromedia and HP will initially target their joint sales efforts to major carriers around the world that have deployed key elements of the SDP. As part of their professional services engagements, HP will resell elements of the Flash Platform, including Macromedia Breeze for delivering online communications and Macromedia Flex for developing rich Internet applications.

"We're joining forces with HP because of its deep telecom expertise—and its SDP, which is the industry's most robust, standards-based service-oriented architecture," said Eric Weiss, vice president of telecommunications solutions, Macromedia. "Now with HP SDP, the ubiquitous, cross-platform Macromedia Flash Player, and the huge Macromedia developer community, telecom service providers have the framework they need to quickly roll out a wide variety of rich Internet applications that reduce costs, grow their business, and prepare them for a future where applications are delivered across platforms and devices."

"HP chose to work with Macromedia because the Flash Platform is the industry leader and is highly complementary with the HP SDP," said Marco Limena, vice president, Network and Service Provider Solutions, HP. "Macromedia expertise with client software and HP expertise in IT and network infrastructure provide an end-to-end solution that enables service providers to streamline the creation and delivery of multimedia, content-rich services to millions of wireless, mobile, and broadband customers."

The first application based on Flash to be integrated with the SDP is Breeze, the Macromedia web conferencing solution that has already been deployed within large enterprises for internal training and communications, such as Cable & Wireless, KDDI, and Verizon. Incorporating Breeze functionality with the HP SDP enables Breeze web conferencing to be delivered over telecommunications networks and integrated with other SDP applications like audio conferencing, location, and messaging.

Macromedia and HP have developed a prototype that shows the integration of the Flash Platform, Breeze, and the HP SDP. The prototype runs on the HP iPAQ Pocket PC and demonstrates multiple communications services running together and sharing context and content information across applications and devices. The prototype is now available for demonstrations, proofs of concept, and pilot trials. To view the prototype, visit

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences — on the Internet, on fixed media, on wireless, and on digital devices.


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