Sonic Unveils World


Multiplexing and Playback Modules Allow HDAA Members to Begin Work on Advanced Interactive Titles in Preparation for Upcoming HD DVD Launch

Last Updated: September 12, 2005 4:38 pm GMT
(IBC 2005, Amsterdam--Sept 12, 2005) Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today introduced the world’s first toolset to support the advanced interactive capabilities of the HD DVD 1.0 format.

The delivery of HD DVD Advanced Content multiplexing and playback components marks a major milestone in the advent of next-generation, HD-enabled set-top formats, allowing the creation of titles that include movie-synchronized bonus features, pop-up interactive menus, and Internet connectivity. Members of the High Definition Authoring Alliance (HDAA), a Sonic-founded association of the world’s top disc authoring facilities, will initially have exclusive access to the new tools, which are being demonstrated in the Sonic booth (#7.731) at IBC.

“Sonic’s new Advanced Content tools will make it possible for HDAA members to get started right away making HD DVD titles that give motion picture studio customers the full-featured interactivity they want,” said Lubomír Celar, Managing Director of Prague-based DVD production house, Digital Media Production (DMP). “Release of the tools now helps us gain invaluable experience that will give us an important competitive advantage as the format takes off, which is one reason we joined the HDAA. It’s also great to know that Sonic is turning to us as they refine the tools, working with us to be sure we get exactly what we need to make our production process as creative and efficient as possible.”

The new tools, scheduled for shipment in September, offer HDAA-member authoring facilities the ability to both create and preview material for inclusion on an Advanced Content HD DVD title. The Sonic HD DVD Advanced Content Multiplexer is a timeline-based utility that creates an HD DVD-compliant Advanced Content stream from video, audio, and iHD Advanced Applications that enable interactive features. The Multiplexer is the first software able to output a specification-compliant Enhanced VOB file, as well as additional playlist and information files used to generate an HD DVD disc image.

The Sonic HD DVD Advanced Content Player, meanwhile, provides PC playback of HD DVD Advanced Content titles, allowing content authors to check the appearance and performance of their material. Combined with Sonic’s encoding and authoring tools for Standard Content HD DVD (also shown at IBC), the two new Advanced Content tools represent the first production platform capable of producing fully-interactive HD DVD 1.0 titles.

“Advanced interactivity will be a key driver in the adoption of new formats like HD DVD,” said Rolf Hartley, general manager of Sonic’s Professional Products Group. “By providing the first available tools to take advantage of HD DVD’s interactive potential, Sonic will help jump-start title production, allowing HDAA members to begin preparing now for the upcoming HD DVD launch. We’ll also be actively soliciting feedback on the tools, giving HDAA members the opportunity to shape further development of comprehensive solutions for HD DVD title development.”

About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic’s products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio®- and Sonic-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide. 

Sonic products are globally available from major retailers, online at and, and are bundled with PCs, after-market drives and consumer electronic devices.  Sonic’s digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others.  Sonic Solutions is headquartered in Marin County, California.


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