Tamberelli Digital Adds Fujinon HD Lenses to Meet Customer Demand


Leading Rental/Sales House Selects Fujinon HA13x4.5BERM, HA22x7.8BERM and HA18x7.6BERM HD Lenses For Video Production Clientele

Last Updated: March 7, 2006 4:57 pm GMT
(NEW YORK, NY, March 7, 2006) Tamberelli Digital, one of New York City’s most active production rental houses, recently acquired quantities of Fujinon high definition (HD) lenses to keep up with its increasing camera inventory and its customers' current and future need for HD gear.

The new Fujinon HD lenses on Tamberelli's equipment roster include HA13x4.5BERM wide-angle, ENG-style lenses; HA22x7.8BERM telephoto lenses; and HA18x7.6BERM wide-angle, ENG/EFP zoom lenses. Since acquiring the lenses, Tamberelli Digital customers including commercial, corporate, documentary and television production companies, have been fitting the lenses on both SD and HD cameras.

Tamberelli Digital's latest acquisition reflects its customers growing needs for HD-quality images. "We're planning for the future, because ultimately everything is going to be shot in high definition," said Tony Tamberelli, Sr., Owner, Tamberelli Digital. "I'm confident we made a wise investment in choosing HD lenses over SD lenses, which are slowly being phased out in our industry."

Additional factors in Tamberelli Digital's purchasing decision were the high-quality construction of the glass, and the way Fujinon services and supports its customers. "The mechanics and optics of Fujinon's HD lenses are excellent," Tamberelli said. "The lenses rarely break, but if they do, Fujinon will help us immediately, and repair it within a matter of days, and not weeks. Approximately 95% of our lens inventory is Fujinon, and we'll continue to purchase more Fujinon lenses."

Currently, Tamberelli Digital customers are using the lenses on a number of commercials being shot with both SD and HD cameras. They are also being used in feature film production, internal and external corporate videos, documentaries, reality television shows, and recently on Saturday Night Live.

"Fujinon is at the forefront of the current industry transition from standard definition to high definition," said Dave Waddell, Marketing Manager, Fujinon. "We're happy to provide Tamberelli Digital with our top-of-the-line wide-angle and telephoto HD lenses to meet their customers' needs."

The HA13x4.5BERM is a 2/3-inch format wide-angle lens with the widest angle in the market– 4.5mm with a 93.6-degree horizontal field of view. It also comes with extender manual focus servo zoom. The lens offers the precise focusing and superior optical quality demanded for HD applications but with the durability and lightweight expected by professionals who regularly shoot in the field.

The HA22x7.8BERM is a telephoto lens with a 2x extender, making it the longest such lens in its class with a reduced size and weight (1.78kg), improved F number (F1.8) – maximum relative aperture of F1.8 (from 7.8-122mm) and reduced Minimum Object Distance (0.8m).

The HA18x7.6BERM has the longest focal length (137mm, 274 with a 2X extender) and a wide angle of 64.5 degrees at 7.6mm. The HD ENG/EFP zoom lens is ideal for high definition news and remote video production and designed to complement 2/3-inch high definition video cameras. With a size and weight of 85x204mm and 1.58kg, it’s perfectly suited for handheld HD production. It features easily programmable digital features, allowing the operator to customize the lenses to their preference. And this lens can be controlled remotely via a PC’s RS232 control port.

About Tamberelli Digital
Tamberelli Digital specializes in the rental of high definition video cameras, cine lenses, lighting, grip, audio and production services. http://www.tamberelli.com

About Fujinon
Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company's line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call 973- 633-5600 or visit our web site at http://www.fujinonbroadcast.com


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