Kupfer & Co., Orland-Based Production Company, Invests In Panasonic's AG-HVX200 Ultra-Versatile, Solid-State HD Camcorder


Camera Used on Collateral Advertising for Luxury Boating Manufacturer

Last Updated: March 23, 2006 5:31 pm GMT
(SECAUCUS, NJ -- March 23, 2006) Orlando-based production company Kupfer and Company recently purchased Panasonic's hand-held, full bandwidth AG-HVX200 DVCPRO HD camcorder for diversified assignments ranging from corporate marketing and sales programming, commercials to music videos and entertainment programming. Producer Ben Kupfer has already used the camera to support production of collateral advertising for Sea Ray Boats, the world's largest manufacturer of superior quality pleasure boats.

Kupfer, who has almost 30 years of production experience shooting in film and video, said, "I'll use the HVX200 on all my corporate shoots. It's ideal, in that you have multiple formats built into one camera. If the client needs and wants DV, I'll use the camera's deck to record directly to tape. Higher-end shoots utilizing DVCPRO50 and DVCPRO HD go out over the P2 cards and translate to the specific format needed."

He continued, "I purchased the HVX 200 as an upgrade to my DVX100 mini-DV 24p camcorder. The price was so agreeable, it was a very easy decision--legacy DV without a hitch, 100mbps at your fingertips. And now I can offer different recording mediums with the same camera."

The HVX200 uniquely combines multiple high definition and standard definition formats, multiple recording modes and variable frames rates, and the vast benefits of P2 solid state memory recording in a rugged, compact design. The DVCPRO HD P2 camcorder offers full bandwidth, contribution quality HD with independent intra-frame encoding, 4:2:2 color sampling, and less compression, making HD content easier and faster to edit and more able to stand up to image compositing versus long GOP MPEG-2 systems.

Having recently taken delivery of the HVX200, Kupfer was able to integrate the HD camera into his latest, multi-level project of producing collateral advertising for Sea Ray Boats, an assignment he has handled for the past several years. The video he shoots is used on the web, in dealer showrooms and at boat shows, as well as to produce both local and regional commercials by dealers throughout the country.

"For the past few years I've shot with Panasonic's DVX100 series cameras," Kupfer recounted. "Initially, I'd shot Super 16mm film, but the DVX100s looked so good, I decided to switch. Then this year, on location, I was able to integrate the HVX200 into the shoot, including using it for aerial work shot from a helicopter, which turned out very well. For both the DVX100A and HVX200 I have a rig I've developed that helps stabilize the footage."

In terms of HVX200 performance, he noted, "Features and ergonomics carry forward from the DVX100, and are very easy to use and adapt to. Battery life is good to very good. The main drawing card for the camera is its ability to record DVCPRO HD with 4:2:2 color sampling. That's amazing."

Kupfer said that currently the HVX200 material he shoots will predominantly be downconverted and distributed via DVD. "But the benefit is longevity, as future presentations in high def will have easy access to the footage," he added. "And the HVX200's image quality and price point put 100mbps HD within the reach of many more independents than previously possible."

The ultra-versatile HVX200 records in 1080i and 720p in production-proven 100 Mbps DVCPRO HD quality, with the ability to capture images in 21 video formats. The DVCPRO HD format offers users cost-effective, intra-frame compression, where each frame stands on its own for editing, and its full 4:2:2 color sampling allows the image to hold up under color correction. The camera records video on a P2 card as IT-friendly MXF files in 1080/60i, 30p and 24p; in 720/60p, 30p and 24p; in 50Mbps DVCPRO50 and in 25Mbps DVCPRO or DV. The HVX200 can capture fast or slow action in 720p at various frame rates--the first time this function is available in a hand-held camera. The shooting frame rate in 720p native mode can be set for any of 11 steps between 12fps and 60fps including 24fps and 30fps.

For more information on the AG-HVX200, visit http://www.panasonic.com/hvx200

About Panasonic Broadcast
Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a unit company of Panasonic Corporation of North America. The company is the North American headquarters of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) of Japan, and the hub of its U.S. marketing, sales, service and R&D operations For more information on Panasonic Broadcast products, access the company’s web site at http://www.panasonic.com/broadcast



Re: News: Kupfer & Co., Orland-Based Production Company, Invests In Panasonic's AG-HVX200 Ultra-Versatile, Solid-State HD Camcorder
by tony salgado

I just love those lame comparisons between film and mini dv cameras.

Enuff stop the hype and tell it like it is.

You can't afford to shoot film so you opted for a cheaper medium which at best attempts to mimic film but in no way out performs it.

Sort of like when I refer to my kit car Ferrari made by VW.

Tony Salgado

Re: News: Kupfer & Co., Orland-Based Production Company, Invests In Panasonic's AG-HVX200 Ultra-Versatile, Solid-State HD Camcorder
by Ben Kupfer
Gee, what a mean spirited comment. Tony, I've been shooting film since 1978. I still shoot film. Just finished a spot for another of my clients shooting 35mm.

I sold my film camera when I started shooting the DVX100. I make more money, my clients are happy because I save them money and the look closely mimics a Super 16 film shoot. I shot 16mm for one client for 14 years, every summer. When I switched no one noticed. NO ONE. Sorry Tony, I guess we all don't have your sophisticated eye. I never said it was 'better' than film, only that it was more economical.

I feel sorry for you having to drive a VW rebadged as a Ferrari. At least I know what I drive.
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