Autodesk at National Association of Broadcasters 2006 Convention: Creating the Whole Picture

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Last Updated: April 26, 2006 7:20 pm GMT
(SAN RAFAEL, Calif., Apr. 26, 2006) At NAB 2006, Autodesk is revealing its latest media and entertainment technology, designed to help broadcasters, post-production facilities, and film and broadcast production companies realize their most creative ideas.


Autodesk’s NAB 2006 theme is “Creating the Whole Picture”. The company’s state-of-the-art media and entertainment technology enables visual storytelling, from idea exploration and pre-visualization to final renderings. Digital artists use Autodesk’s solutions to create and share assets across entire production pipelines, whether they are crafting movies, video games, television content or architectural designs.

Product Announcements
At its NAB booth #SL3719 at the Las Vegas Convention Center, Autodesk will showcase its expanded suite of content creation solutions for the film and television markets, including Autodesk Maya 3D animation software and Autodesk MotionBuilder character animation software. The following new products will be presented at the Autodesk booth:
  • Autodesk Toxik 2007 collaborative digital compositing software for feature film production, which includes a Paint system that allows interactive painting of high-resolution, high-dynamic-range imagery
  • Autodesk’s Discreet Inferno visual effects system on the Linux operating system, which offers up to five times the performance (per CPU) of previous SGI platforms such as the Onyx 2
  • Autodesk MotionBuilder 7.5 character animation software, which features new keyframe-centric workflows that streamline the process of keyframe animation
  • 10-bit RGB versions of Autodesk’s Discreet Flint visual effects system and Discreet Smoke editing system.

Autodesk’s Media & Entertainment Division will demonstrate its complete line, including the aforementioned products, as well as: the Discreet Flame visual effects system, Autodesk Combustion desktop visual effects software, Autodesk Incinerator functionality – which increases the real-time performance and interactivity of the Discreet Lustre digital color grading system, and Autodesk 3ds Max animation software.

Technology Demonstrations
At NAB 2006, Autodesk will provide a glimpse of its future technology:
  • Interoperability between Autodesk Maya animation software and Autodesk Toxik collaborative digital compositing software
  • A new hardware panel with custom ergonomic design for the Discreet Lustre digital color grading system
  • Graphics processing unit (GPU) performance enhancements for the Discreet Lustre system, which improve real-time color correction and format conversion

In addition, Telestream – a provider of file-based workflow automation solutions for the broadcast industry – is developing on Autodesk’s Wiretap application programming interface (API). Autodesk is pleased that Telestream is building connected workflows using Autodesk’s powerful infrastructure APIs. Such connectivity will equip broadcasters with a seamless, open workflow from content creation to play-to-air.

Client Demonstrations
Throughout NAB 2006, Autodesk will host the industry’s greatest talent as they share their “making of” stories for premium digital content. Digital artists from Brickyard VFX, CBS Corp. Boston, Cutting Edge, Industrial Light & Magic, Mokko Studio, Pixel Blues, R!OT , Sway and The Orphanage will demonstrate how their ideas were realized with Autodesk solutions. In addition, Dave Cole, senior colorist for the blockbuster film King Kong, will present how he used Autodesk’s Discreet Lustre system to create the film’s distinct looks.

Featured client projects at Autodesk’s booth will include:
  • The film trailer for The Fast and the Furious: Tokyo Drift (NBC/Universal)
  • Silent Hill (Mokko Studio)
  • Aeon Flux (The Orphanage)
  • The March of the Penguins (Éclair Laboratories)
  • Commercials for Land Rover (Asylum), Toyota Camry (Topix), Toyota Matrix (Red Rover), Mezzo (Sway), Nintendo (Asylum), ESPN Mobile (Brickyard VFX) and Robin Hood (Red Rover)
  • Television promotions for CBS Corp. Boston and the Olympics on NBC (NBC/Universal)

Partners
Autodesk’s solutions will be featured at both the Autodesk NAB 2006 booth #SL3719 and the following partner booths:
  • HP booth #SL3744: Autodesk Maya animation software
  • BOXX Technologies booth #SL534: Autodesk Maya animation software
  • AMD booth #SL555: Discreet Flame visual effects software
  • Maximum Throughput booth #SL610: Discreet Flame visual effects software

Autodesk thanks its partners AMD, Extreme Networks, HP, IBM, Intel, Maximum Throughput, NVIDIA, Vista Systems and Wacom for supporting its presence at NAB 2006.

For further information on Autodesk at NAB 2006, please visit www.autodesk.com/nab2006.

About Autodesk
Autodesk, Inc. (NASDAQ: ADSK) is a Fortune 1000 company, wholly focused on ensuring that great ideas are turned into reality. With seven million users, Autodesk is the world's leading software and services company for the manufacturing, building, infrastructure, wireless data services and media and entertainment fields. Autodesk’s solutions help customers create, manage and share their data and digital assets more effectively. As a result, customers turn ideas into competitive advantage by becoming more productive, streamlining project efficiency and maximizing profits.

Founded in 1982, Autodesk is headquartered in San Rafael, California. For additional information about Autodesk, please visit www.autodesk.com.

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