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Last Updated: May 20, 2006 7:07 pm GMT
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jumP’s Lin Polito and Director Benita Raphan Head to Tribeca
by William Bruno

Great Genius and Profound Stupidity, a 27-minute experimental documentary, produced and directed by Benita Raphan and edited by New York-based jumP's Lin Polito, has been selected for a worldwide premiere in competition at the 2008 Tribeca Film Festival. The film, which continues Raphan's ongoing series on an elusive mix of geniuses; is an investigation of the balance between perceptions of intellect and idiocy, and is slated for American broadcast on The Sundance Channel next year. Great Genius includes interviews with Oliver Sacks; and 89 year old choreographer Merce Cunningham, who recounts his tale of watching Helen Keller's reaction to a dance class when he was a young dancer with the Martha Graham Dance company in the 1940s. Additional subjects of study include itinerant mathematician Paul Erdös. This film is the fourth, in a series of original content television episodes and shorts that Raphan has produced and directed. Raphan's previous projects on the subject, They Were The Future, focused on individuals in science with subjects such as R. Buckminster Fuller, Edwin Land, and John Forbes Nash, Jr.

"Benita's films are usually about a specific person...this project was unique and challenging in that it focused on the overall concept of creativity." commented Polito. "It was an extremely collaborative environment. I was able to really take my time with this, which is very different from the typical :30 and :60 world I normally work within. Working nights, weekends and holidays allowed the abstract subject matter to settle in my mind and really breathe. I have a ton of respect for Benita and am looking forward to collaborating on another project soon." JumP's Managing Director Dee Tagert commented on the recent collaboration, "This is a strong example of the diversity of projects that have been coming out of the our doors over the last year. We've been aggressively working on diversifying the work flow to include more long form and integrated content, to accompany the spot work we do."

Lin has been an editor in New York City for nearly 20 years, cutting campaigns for brands such as; Maybelline (Gotham, NY); Ameriprise (Saatchi, NY); Chase (McGarry Bowen, NY); and Citibank (Fallon, MN). Lin has taken home a Clio award as well as a Gold at the New York Festival. Lin's work for GM and Jaguar and Visa are is in the permanent collection at the Museum of Modern Art. Polito also served on the NY AICE Board of Directors, for four years.

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The Creds:
Director: Benita Raphan
DP: David Morabito

DP (Time Lapse Photography): Mark Schmidt

Editorial: jumP, NY
Editor: Lin Polito
Assistant Editor: Troy Mercury
EP: Elizabeth Krajewski

VFX: Manic, NY
Artists(s): Ed Reina, Eric Gelgand, Nick Sasso, Bryan Cobonpue
Producer: Melissa Warhaftig

VFX: Semerad, NY
VFX: Coda, NY
3D: Spontaneous, NY

Open and End Titles: Freestyle Collective, NY
Creative Director(s): Victor Newman, Hoon Chong (now @ SUSPECT, NY)
3D Design and Designer: Christina Sidoti
Animation: Entae Kim

Philosophers Illustrations: Phillip Fivel Nessen

Composer: Robert Miller

Sound Design: Sound Lounge Music & Sound
Sound Designer: Marshall Grupp

Audio Mix: Sound Lounge, NY
Audio Re-Recording Mixer: Paul Weiss

About jumP:
jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno, Michael Saia; Editors: Lin Polito, Dave Herman, William Zitser, David Bryen, Partner/Managing Director Dee Tagert and Executive Producer Elizabeth Krajewski.

About Benita Raphan:
Benita Raphan is a Director and Designer for print and television. Over the past ten years, she has produced and directed a series of original content documentaries in collaboration with the following leaders in the post-production world: The Freestyle Collective; Guava; Jump; Manic; Semerad; Crew Cuts; Chinagraph Inc., and Sound Lounge. Her films have been presented on HBO, The Sundance Channel, Channel Four Television UK, PBS, and at The Museum of Modern Art in New York City.

Benita has worked as a designer for clients as diverse as Yves Saint Laurent, Issey Miyake, Yohji Yamamoto, Wieden + Kennedy, Deutsch, Inc., Knopf, and The New York Times Op-Ed Page. She has received Gold medals from The Art Directors. Club, Le Club Des Directeurs Artistiques, Paris and The Broadcast Designers' Awards. Her work is in the permanent collection of The Cooper Hewitt, The Walker Art Center, Harvard University, Stanford University, The British Arts Council, The British Film & Video Study Collection and at The Warsaw Poster Biennale. Her films have been presented in London at The ICA and The National Portrait Gallery, and in the United States at The Kennedy Center and The Museum of Fine Arts, Boston. Her films have also been shown at The Sundance Film Festival, The Tribeca Film Festival, The Telluride Film Festival, and The London Film Festival. Benita is an alumnus of The Royal College of Art and The School of Visual Arts, and has been elected to the Executive Fellows Committee of The MacDowell Colony. Benita Raphan is a producer of New Media at Nice Spots in NYC. She has taught at New York University and currently teaches at The School of Visual Arts.

About Tribeca Film Festival:
Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of lower Manhattan through an annual celebration of film, music and culture. The Festival's mission focuses on assisting filmmakers to reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promoting New York City as a major filmmaking center.

Since its founding, the Festival has attracted over two million attendees from the US and abroad and has generated more than $425 million in economic activity for New York City.

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Anonymous' Alejandro Gonzalez Inarritu Knows that Methamphetamine Kills
by William Bruno

Alejandro Gonzalez Inarritu of Anonymous Content partners up with The Meth Project ( and Venables, Bell & Partners to bring us an advertising campaign that realistically and graphically communicates the risks of meth use. The campaign.s core message, "Not Even Once," speaks directly to the highly addictive nature of meth. The goal of The Meth Project is to significantly reduce first time meth use among teens.

In the spot "O.D." we see a group of teenaged kids enjoying themselves while watching TV as they hang out in one of their bedrooms. The camera moves around the room and finds a boy on the floor convulsing, but none of his friends lifts a finger to help him.

We hear a voice over say, "This isn't normal."

Then the camera moves into a full length mirror that is next to the boy on the floor. As it does, we transition into a parallel world. The boy on the floor is still convulsing but now shows the signs of methamphetamine use. It is clear he is overdosing. The camera moves around the room and sees all of the same kids as before who now also show signs of meth use. They are busy smoking crystal meth and oblivious to their friend's condition.

The voice over continues, "But on meth it is."

The Creds:

Client: Thomas & Stacey Siebel Foundation
Spots Title: O.D.
Air Date: March 2008

Agency: Venables Bell & Partners
Associate CD: Tom Scharpf
Copywriter: Crockett Jeffers
Acc. Director: Lilian Ojeda
Acc. Manager: Julie Barros
Producer: Zeynep Taslica

Telecine: Rushes
Colorist: Jonny McPheeters

Prod Company: Anonymous Content
Director: Alejandro Gonzalez Inarritu
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: John Benet
Production Supervisor: Justine Madero

Editorial: Final Cut Editorial
Editor: JD Smyth
Assistant Editor: Logan Hefflefinger

Producer: Kiayan Reuter

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

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Sound Lounge Hires Head of Sales
by William Bruno

New York-based audio post production studio Sound Lounge is pleased to announce the addition of Mike Lobikis as East Coast Sales Rep/Head of Sales for Radio & Casting. Prior to joining Sound Lounge, Mike worked with PGM Artists, representing a roster of live action directors, music houses, and VFX shops.

Executive Producer Gregg Singer comments, "Mike's experience, knowledge, and ability to rep all types of companies within advertising makes him a perfectly suited addition for our needs in the Radio & Casting divisions at the Lounge. We're looking forward to him performing a leadership role, and are excited about the opportunities he'll bring our way."

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About Mike Lobikis

Prior to joining Sound Lounge, Michael Lobikis worked with PGM Artists, representing a roster of live action directors, music houses, and VFX shops. Additionally, Michael spent two years as an account executive with The Brand Gallery, a boutique digital agency based in the West Village of NYC. While at The Brand Gallery, Michael worked on projects for several multi-platform campaigns for television clients including: Showtime, Hearst-Argyle Television, ESPN and CBS.

Michael attended Denison University, majoring in film and media production. In his free time, Michael enjoys fly-fishing, blogging, and Maine summers.

About Sound Lounge Radio

Sound Lounge Radio is a full-service, high-end radio production division of New York-based Sound Lounge, the industry leading provider of audio post production services. Sound Lounge offers 12 mixing suites fully equipped with the latest in digital audio technology, including all the gear necessary to perform 5.1 surround sound mixes for cinema and HD. The company is artist-owned and features a staff of mixers who set the standard for creative excellence and technical mastery. Their dedication to quality has earned a loyal patronage from top advertising agencies, television, and film studios nationwide.

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Re: PLEASE READ BEFORE POSTING HERE -- How our system works...
by Jim Hockin
Yes, take heed to Ron's good advice. Did he forget to mention - submitting my posts by Email takes a lot less of my time than creating a forum post.


Jim Hockin
Interactive Marketing, Inc.
541.549.2272 Pacific Time USA
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