Alltel and AtomFilms

News

Contest on AtomFilms Site Challenges Consumers to Submit Films Shot on Wireless Phones; Top 10 entries receive prizes ranging from $1,000 to $5,000

Last Updated: June 14, 2006 4:03 pm GMT
(LITTLE ROCK, Ark. ) Alltel, America's largest wireless network, and Atom Entertainment Inc.™, the broadband entertainment leader, today announced a new contest on the AtomFilms' Web site calling on consumers to submit original short films. The contest invites wireless phone users to submit video clips, filmed on their wireless handset, featuring their circle of friends and family.

The contest's "Are you Circle Worthy" theme is tied to the recent launch of Alltel's exclusive "My Circle" calling feature. "My Circle" enables Alltel Wireless customers to receive free unlimited calls to and from their "My Circle" numbers any time of day. Customers on select rate plans can choose any combination of wireless, home and office numbers located anywhere in the U.S., regardless of local phone company or wireless carrier.

"We're pleased to be working with Alltel to give mobile consumers an opportunity to show their entertaining mobile videos to millions of viewers on AtomFilms.com," said Scott Roesch, VP and GM of AtomFilms. "This is our first contest for video shot on mobile phones, and we are excited to see the innovative and creative content that is submitted."

"Just as 'My Circle' gives consumers unprecedented control over who they can call for free, AtomFilms gives filmmakers unparalleled control in their creativity to produce short films," said Laura Cook, senior vice president of marketing communications at Alltel Wireless. "The 'My Circle' exclusive feature has immediately changed the landscape of wireless calling plans, and we believe short films shot by wireless users will be the wave of the future."

Entries to the contest will be accepted at http://alltel.atomfilms.com until 11:59 p.m. PST on July 10. Ten entries will be selected on the basis of best interpretation of the "Are you Circle Worthy" theme, artistic technique and production quality. All 10 finalists will win $1,000 and have their short films posted on AtomFilms. Between August 15 and August 28 consumers will have the opportunity to vote for their favorite of the 10 chosen finalists. The Grand Prize winner will be announced on September 19, winning a Grand Prize of $5,000. Complete contest rules and details of film submission, can be found at http://alltel.atomfilms.com .

Alltel is owner and operator of the nation's largest wireless network and has more than 10 million wireless customers.

About AtomFilms®
AtomFilms® is the world's leading channel for original short-form entertainment. This award-winning Web site (www.atomfilms.com) offers on-demand viewing of a diverse and distinguished catalog of more than 1,000 shorts in every genre, enabling new and innovative artists to reach millions of viewers worldwide. AtomFilms is a service of broadband entertainment leader Atom Entertainment, Inc. (formerly AtomShockwave Corp.) based in San Francisco, CA. For more information, please visit www.atomfilms.com and www.atomentertainment.com.

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