Panasonic to Bundle Red Giant Software Instant HD with AG-DVX100B Cameras


Panasonic Now Offers Two Red Giant Software Products

Last Updated: June 19, 2006 4:34 pm GMT
(San Francisco, CA, June 19, 2006) Red Giant Software today announced that Panasonic selected Instant HD for bundling with its powerful AG-DVX100B camcorder purchased in the United States. Panasonic began bundling Red Giant Software Magic Bullet Editors with the AG-DVX100 line of camcorders in the summer of 2004.

“The AG-DVX100B continues to be our best selling ‘little SD camcorder.’ We were exploring options to make the AG-DVX100B package which includes the DVX Book, Magic Bullet Editors, and a promotional rebate just a little more interesting. A number of customers said they would flip for an HD solution under $4,000. Thus the inspiration for including Instant HD along with the other promotional goodies,” said Jan Crittenden, Product Manager for the AG-DVX100B at Panasonic Broadcast.

Instant HD up-converts DV video into a variety of HD video formats. Users can choose from a list of preset resolutions to make it easy to integrate DV video into their next High Definition production.

The plug-in supports After Effects, Final Cut Pro, and Premiere Pro. When scaling from standard definition (SD) to high definition (HD), the missing pixels must be generated in an intelligent way. Instant HD provides a high-quality method for converting SD sources to HD within users’ favorite video application.

  • Includes 5 controls: Output Size, Filter Type, Sharpness, Quality settings, and Anti-aliasing
  • Professional level results with simple easy to learn controls
  • The Output resolution pop-up lets you quickly choose the output resolution for your video
  • The Sharpness control lets you sharpen the output of the video scaling operation
  • The Anti-aliasing control lets you add smoothing to the edges of images

  • A great complement product to Magic Bullet Suite or Magic Bullet Editors
  • Integrate SD video into your next HD project
  • Up-convert NTSC or PAL Standard Definition to High Definition
  • Up-convert smaller web video resolution sizes to Standard Definition
  • Up-convert SD video to HD, then down-convert back to SD for higher-quality results

For additional product information visit,

About the AG-DVX100B
The new Black Sapphire AG-DVX100B DV Cinema Camera with exclusive CineSwitch™ technology supports 480i/60 (NTSC), cinema-style 24P/30P/60i DV image capture. The DVX100B (successor to the AG-DVX100A) offers more than 20 new, user-requested features, plus all the top-performing functions of its predecessor. For more information on Panasonic’s complete DV Cinema product line-up, visit

About Red Giant Software
Red Giant Software LLC ( is a San Francisco-based company that develops and distributes professional tools for digital video production. Products are available as stand-alone products and plug-ins for popular video editing and effects applications including Adobe After Effects, Adobe Premiere Pro, and other compatible applications such as Apple’s Final Cut Pro. The products are based on production-proven technology developed by visual effects veterans.


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