Avid customers continue dominance of television's top honors at 58th Annual Emmy Awards

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Avid-Edited Shows Garner More Than 60 Nominations across 12 Outstanding Picture Editing and Outstanding Program Categories

Last Updated: August 28, 2006 11:46 pm GMT
(TEWKSBURY, Mass.-- Aug. 28, 2006) Avid Technology, Inc. (NASDAQ: AVID) today announced that customers using its industry-leading postproduction systems received more than 60 nominations across 12 Outstanding Picture Editing and Outstanding Program categories at the 58th Annual Primetime Emmy® Awards. Shows created with one or more Avid® systems were also winners in 11 of the 12 categories and represented a wide range of programming produced for cable and television networks. In addition, the majority of the Emmy-nominated productions deployed collaborative workflows that included a broad range of Avid's industry standard systems, including Media Composer®, Symphony® Nitris®, Avid DS Nitris, and Avid Unity® MediaNetwork.

"Avid is my choice because its systems allow me to focus on
storytelling, without disruptions caused by multiple work-arounds or
lost media," said Stephen Semel, Emmy nominee in Outstanding
Single-Camera Picture Editing For a Drama Series for Lost. "When I'm
editing the show, I need to tell the best story I can, and that means
using a creative tool that functions seamlessly, regardless of whether
I'm working with SD or HD, or exchanging cuts between LA and Hawaii.
The bottom line is that Avid systems let me meet my deadlines and give
me the confidence that I've created the best possible version of the
material. Avid is an essential part of my continuing passion for the
craft of editing."
Chas Smith, vice president and general manager of Avid's Video
division, said, "This year, we saw a rise in the number of nominations
garnered by cable networks and smaller television networks, and it is
a great validation for us that, whether it's 24 on FOX, Weeds on
Showtime, or Great Performances on PBS, content creators across the
board choose Avid solutions. Our goal is to provide professionals with
the tools that empower them to produce the industry's best work - and
it gives us great pride to see so many of our customers recognized at
this year's Emmy Awards."
Avid-edited shows represented the vast majority of nominees in the
Outstanding show categories for Comedy Series; Drama Series; Reality
Program; Reality-Competition Program; and Variety, Music or Comedy
Series as well as the Outstanding Picture Editing categories for a
Drama Series; Comedy Series; Miniseries or Movie; Special, and for
Nonfiction Programming (both Small Team and Large Team Entries). A
detailed list of specific nominations that relate to the use of Avid
systems can be found at:
http://www.avid.com/community/hollywood/awards.asp.
The winners of the Creative Arts and Primetime Emmy Awards were
announced on Saturday, August 19, and Sunday, August 27, respectively.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear
media creation, management, and distribution solutions, enabling film,
video, audio, animation, games, and broadcast professionals to work
more efficiently, productively, and creatively. For more information
about the company's Oscar(R), Grammy(R), and Emmy(R) award-winning
products and services, please visit: www.avid.com.

(C) 2006 Avid Technology, Inc. All rights reserved. Product
features, specifications, system requirements, and availability are
subject to change without notice. Avid, Film Composer, Digidesign,
Media Composer, Symphony, Nitris, and Avid Unity are either registered
trademarks or trademarks of Avid Technology, Inc. or its subsidiaries
in the United States and/or other countries. Avid received an Oscar
statuette representing the 1998 Scientific and Technical Award for the
concept, design, and engineering of the Avid Film Composer(R) system
for motion picture editing. Digidesign, Avid's audio division,
received an Oscar statuette representing the 2003 Scientific and
Technical Award for the design, development, and implementation of its
Pro Tools(R) digital audio workstation. Oscar is a trademark and
service mark of the Academy of Motion Picture Arts and Sciences. Emmy
is a registered trademark of ATAS/NATAS. Grammy is a trademark of the
National Academy of Recording Arts and Sciences, Inc. All other
trademarks contained herein are the property of their respective
owners.

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