GenArts Honored at Succesful IBC 2006


Company wins IBC Exhibition Design Award

Last Updated: September 26, 2006 4:42 pm GMT
(Cambridge, MA. September 26, 2006) GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, announces another successful exhibition at IBC 2006. GenArts was one of three recipients to be presented with an IBC 2006 Exhibition Design Award at the awards ceremony, where GenArts’ Marketing Programs Manager, Beth Balter, was interviewed for IBC TV.

“We were truly honored to win the design award for best shell scheme stand at IBC 2006! GenArts exhibited independently for the first time at this year's show, so it was especially thrilling to be recognized amid so many seasoned industry peers,” stated Beth Balter.

At the exhibition, GenArts showcased their Sapphire Plug-ins, demonstrating the latest releases including Version 2 on Avid AVX Products and recent upgrades for Apple Shake 4.1, Final Cut Pro 5.1, and Autodesk Combustion 4 featuring Mac-Intel support. In light of this year’s accomplishments and recognition, GenArts is looking forward to exhibiting again at IBC 2007.

About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost, and CSI. Additional GenArts product information can be found at


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