Brand New School Adds EP Danny Rosenbloom To The NY Office


Last Updated: January 29, 2007 4:29 pm GMT
(January 29, 2007) Bicoastal Brand New School recently added Danny Rosenbloom as the firm’s East Coast Executive Producer.

“Danny fits in perfectly with the growing production team in our New York office, said West Coast EP Jennifer Sofio, “we’re thrilled!” “I’ve long been a fan of Brand New School,” said Rosenbloom. “I’m excited to join a company that has so relentlessly expanded its scope while maintaining a core commitment to design at all levels.” Prior to arriving at BNS, Rosenbloom served as Executive Producer at PSYOP. While at PSYOP, he produced a number of critically-acclaimed spots, including the CLIO-Award winning “Drift” for Bombay Sapphire and the Frank Miller-inspired NASCAR Package for FOX Sports, which won a Promax Gold in 2004. In 2004, he also helped launch MANIC, a New York-based visual effects company.

Rosenbloom originally moved to New York as a sculptor and painter in the late 1980’s. He first got involved in the film industry as a stop-motion photographer and animator. In 2000, Rosenbloom worked with Lee Hunt Associates/Razorfish as a senior supervising producer for major network redesigns, collaborating on large-scale strategy and packaging projects for clients such as PBS Primetime and FOX worldwide. His TV credits include BRAVO’s “PROJECT DISCOVERY: The First Film School in Cyberspace,” which he produced and directed in 1997, and two Emmy Award-winning segments for PBS’s “Between The Lions” which he produced in 1999. BNS was thrilled to add Rosenbloom to its team, “Danny is a brilliant find. His leadership marks the beginning of the next chapter for BNS and the New York office, we’re thoroughly ecstatic.” noted BNS Partner/Director Jonathan Notaro.

About Brand New School:
With offices in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration. For its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in image-making, and to feed the inspiration that drives the industry.


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