VRWAY Selects REALVIZ

News


Last Updated: February 12, 2007 5:45 pm GMT
(Sophia Antipolis, France -- February 12, 2007) REALVIZ®, a leader in image processing software development, is pleased to confirm that Lugano-based company, VRWAY, has selected REALVIZ Stitcher® Unlimited as a key component in their production of Arounder magazine, an innovative new travel guide, featuring great cities from across Europe in full-color, full-screen splendor.


The magazine is the natural successor of the website Arounder.com, also published by VRWAY, which first launched in 2004.

VRWAY was established in 1999 as a publisher of content-rich media for both print and the Internet. The VRWAY mission is to inspire Internet users and potential consumers by totally immersing them in a unique and interactive experience - a virtual prelude to the real-world experience that awaits them, be it travel, leisure, fine dining or shopping.

"Visual content is a key component to most, if not all, purchasing decisions," explains VRWAY Communication COO and Founder, Marco Trezzini. "Full-screen virtual tours provide another dimension of information - one that appeals to the emotions and transcends language barriers. VRWAY's vision is to maximize the visibility and effectiveness of online businesses, enabling them to reach a highly valuable audience of consumers through one of Europe's most experienced and fastest growing media distribution networks - and increase customer conversion through the effective use of digital content and rich media."

"We have spent a great deal of time researching what people actually want from an online experience," continues Trezzini. "People want be able to interact with their environment in a dynamic and realistic manner. With Arounder, we believe that we have created a new generation of magazine, which will significantly change the way people interact with online content."

Arounder magazine ( http://www.aroundermagazine.com ) has a unique presentation, simulating the page-turning convention of traditional magazines. Users can view beautiful flat panoramas of famous sights on each page. Clicking on the 360Gateway link brings these outstanding images to life, transporting readers into QuickTime®-powered full-screen virtual reality. Readers can move through locations in real-time, scrolling left and right, up and down and with the ability to zoom in on areas of interest.

"REALVIZ Stitcher is the key component in our image post-production workflow," says Trezzini. "It would not be possible for us to achieve what we do at Arounder, and within the time frames we work to, without the software. Here at VRWAY we have been working with Stitcher since the very beginning. We have always been very satisfied by the power of the application and the excellent support, which we continue to receive from the REALVIZ development team."

"The software is easy to use and to learn, thanks to its clear and intuitive user interface. It also works very well with Photoshop®, which is essential for retouching images. The export to ImmerVision's PURE Player is also a great tool for us. REALVIZ continues to offer regular and timely up-dates to Stitcher integrating the latest technologies, which means that the software's features are continuously expanding and improving. This makes REALVIZ a very reliable and key partner for VRWAY."

Arounder Magazine launches with issue 1 dedicated to the city of Milan: http://www.aroundermagazine.com/milan . From February 2007 more issues will follow dedicated to a wide range of other cities, including: Rome, Amsterdam, Athens, Berlin, Brussels, Copenhagen, Florence, Hawaii, Helsinki, Cologne, Monaco, Oslo, Rome and Vienna to name just a few.

"Initial circulation of the magazine is 150,000," says Trezzini. "We believe that this number will grow substantially with each new issue. After having covered most of the European capitals, we are now expanding into the United States, as well as the Indian subcontinent. In 2007 dozens of new cities will be added to Arounder and consequently become Arounder magazine issues."

About Stitcher
REALVIZ Stitcher is a professional-level application, used by thousands of professional photographers, architects, and multimedia and 3D artists worldwide, and enables the creation of superb wide-angle panoramas for the Web, film, print, and 3D. Stitcher is also used by post-production professionals for the creation of 3D environments, matte paintings, reflection maps and textures for film/television. In January of this year, Stitcher Unlimited was named by Professional Photographer, the official magazine of Professional Photographers of America, as one of the recipients of their coveted 2007 Hot One Awards. The software beat intense competition to win the Image Editing category.

For further information on REALVIZ Stitcher, please visit: http://stitcher.realviz.com

About VRWAY
VRWAY is headquartered in Lugano, Switzerland and has operations in various European countries, as well as the US. VRWAY was established in 1999 as a publisher of content-rich media for both print and the Internet. The VRWAY mission is to inspire Internet surfers and potential consumers by completely illustrating and immersing them in a unique and interactive experience - a virtual prelude to the real-world experience that awaits them, be it travel, leisure, fine dining or shopping. By providing the highest quality visual content, VRWAY helps consumers make educated decisions while offering online businesses a superlative visual medium to attract customers, showcase their goods, and increase their online sales.

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