Panasonic Announces 2/3" 2.2m 3-CCD HD Camera For Studio And EFP


Last Updated: February 20, 2007 12:42 am GMT
(SECAUCUS, NJ - February 10, 2007) Panasonic has announced a new addition to its line of premium quality high-definition camera systems, the AK-HC3500 2/3" 2.2-megapixel 3-CCD camera designed for studio and electronic field production usage.

Building on the success of Panasonic's prior studio/EFP cameras, the high-performance, 9.9-pound AK-HC3500 native 1080i 3-CCD camera features an advanced single-channel transfer system and spatial offset processing for reduced aliasing and higher HD resolution (1100 horizontal lines). The camera offers pristine HD images in 1080/59.94i and 1080/50i signals and a newly-developed 38-bit digital signal processor (DSP), 14-bit A/D converter and 12-axis color matrix to assure exceptional image quality. The camera achieves a high sensitivity of F10 at 2000 lux and a low vertical smear (less than -130dB).
The AK-HC3500 features enhanced gamma functions including gamma correction that varies in real time to match the contrast in the image, and a new cine gamma system that captures the warm tones of film. The camera also offers a skin-tone detail function that automatically adjusts sharpness when focusing on people in various environments. Additional enhancements include dynamic detail, programmable gamma and a 12-vector variable masking circuit that separately optimizes saturation and hue. An EBU color matrix preset ensures similar color response between high-definition and standard-definition applications for seamless inter-mixing of footage.
When configured for studio use, the AK-HC3500 can also be mounted onto an optional build-up unit with a "one touch," cable-free setup; the camera can also be easily removed for shoulder-mount use. Studio-style lenses can be mounted on the build-up unit or the camera itself. The AK-HC3500 also features system-enhancing functions including a wide range of auto-setup functions, a teleprompter and program video as well as data trunk function with two RS422 links for control of pan-tilt systems, lens, or robotic studios. The camera does not require an external frame synchronizer to provide return video from an asynchronous source.
An SD memory card slot is included in the camera head for easy storage and retrieval of user and scene files. The ergonomically-designed AK-HC3500 is equipped with an adjustable shoulder pad and a backlight on the rear operation panel to improved operation in dark settings.
The AK-HC3500 has two HD SDI connections as well as HD monitor, teleprompter, and AUX outputs. Input connections include microphone, intercom and Gen-lock (BB/Tri-level Sync). The camera also features dual optical filters (ND: CAP, 100%, 25%, 6.3%, 1.6%; and CC: 3200K, 4300K, 6300K, Cross and Diffusion) and has a low power consumption of 30W (without viewfinder).
The AK-HC3500 will be available by second quarter 2007. Available system options will include a build-up unit, downconverter board, camera control unit, remote operation panel and master setup unit.
About Panasonic Broadcast
Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems.  Panasonic Broadcast is a unit company of Panasonic Corporation of North America. The company is the North American headquarters of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) of Japan, and the hub of its U.S. marketing, sales, service and R&D operations  For more information on Panasonic Broadcast products, access the company's web site at


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