GenArts Announces New Training Guide for Sapphire Plug-ins 2 on Avid


Book and companion DVD provide Avid users with a comprehensive guide to using the latest version of the effects package

Last Updated: February 20, 2007 4:49 pm GMT
(Cambridge, MA. February 20, 2007) GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, announced today the availability of an educational guide, Sapphire Plug-ins 2 for Avid: A Guide to Creating Visual Effects.

The book follows GenArts' recent release of Sapphire Plug-ins version 2 for Avid products and provides users with a complete training guide on the effects package, including a companion DVD featuring sample projects and actual broadcast examples.

Sapphire 2 delivers the next evolution of visual effects for Avid users, featuring over 45 new effects and a variety of usability enhancements. In addition to the many new effects, version 2 for Avid leverages the AVX 2 feature set, offering many more improvements for the Avid artist. The Sapphire Plug-ins 2 for Avid guide is intended to bring customers both new and old up to speed on the latest release, enabling them to take full advantage of the improved functionality. The book covers a number of common parameters used in many Sapphire Plug-ins, offers a thorough analysis of the more popular Sapphire effects, and suggests ways to work with them in multi-layered, advanced techniques.

“We understand the importance of providing tools which enhance our customers’ expertise in using our plug-ins. This guide was created in response to customers who are increasingly requesting tutorials and examples of how to best use the effects package,” said Anish Dhanda, Managing Director of GenArts, Inc.

Sapphire Plug-ins 2 for Avid was co-authored by Todd Prives and Jaime Fowler. Todd Prives is the Sapphire Plug-ins Product Marketing Manager and GenArts’ demo guru. Jaime Fowler has previously written four books about editing with Avid software and was the editor for six Emmy®-winning television programs.

Availability and Pricing
Sapphire Plug-ins 2 for Avid: A Guide to Creating Visual Effects is available immediately and can be purchased directly from GenArts for $45 USD. More information on the educational guide can be found at

About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at


© 2018 All Rights Reserved