Sony Delivers "Real Systems, Right Now" At NAB 2007


Last Updated: February 21, 2007 9:15 pm GMT
(PARK RIDGE, N.J., Feb. 21, 2007) At this year's National Association of Broadcasters convention, Sony will be demonstrating the full range of its systems capabilities, from acquisition and asset management to advanced network production and final output.

"Our technology demonstrations and product exhibits illustrate our theme of 'HD for All: Real Systems, Right Now," said Alec Shapiro, senior vice president of sales and marketing for Sony Electronics' Broadcast and Production Systems Division. "More than a theme, it's our vision for helping the industry move into an HD future, now. To remain competitive, broadcasters and video production professionals need end-to-end, complete systems that not only deliver new workflow efficiencies, but also create opportunities for HD production in new applications."

The Sony exhibit at NAB will reinforce this concept by showing how many of the new products share a common element: They are based on well-established and industry-standard MPEG video compression technology.

At NAB, Sony will present complete systems that make full use of MPEG-2 Long Group of Picture streams at efficiently low data rates to fit the broadcasting and telecommunication data channels. Delivering high picture quality without the risk of signal format compromise, these systems also feature such production enhancements as proxy video editing assistance, MXF file exchange and extensive descriptive metadata for asset management applications, among many others.

"The MPEG algorithm is technologically mature enough to efficiently satisfy the most demanding picture quality requirements for broadcast and production applications," said Hugo Gaggioni, chief technology officer at Sony's Broadcast and Production Systems Division. "MPEG technology not only facilitates advanced data workflows for broadcast news and program production, but also allows for full interoperability with a range of non-linear editing systems."

The MPEG-based Sony products at NAB will include entry-level HDV™ camcorders and the mid-priced XDCAM™ optical production gear.

Shapiro said Sony's HDV line, including the new 24P capable HVR-V1U, has been embraced by documentary producers, event videographers and cinematographers looking for new levels of flexibility when capturing content in the field. He added that the XDCAM HD system continues to gain acceptance among news organizations and independent TV producers.
The capabilities of these systems are now being extended through new Sony technologies like the SONAPS™ advanced news production system and HDXchange™, a low-cost, networked content-sharing solution for program producers.

SONAPS is based on the MXF file format to transfer, ingest and share footage as data files that can be viewed and managed by reporters and producers worldwide. The HDXchange system is a networked IT-based hardware/software suite for managing and sharing standard- and high-definition content from ingest to editing to final output.

Gaggioni said both are compatible with many key features of Sony's HDV and XDCAM technologies, and are in use by broadcasters and production professionals around the world.
Other products that will be on display at NAB include the newest member of Sony's high-end CineAlta™ line of digital 24P systems, the F23 model that offers 1920 by 1080 4:4:4 RGB imaging, as well as an HD-only version of the Anycast Station™ live production system.

Sony's exhibit at NAB will also include a variety of third-party companies, including Avid, Apple, Sobey and Canopus, as well as Sony's Vegas software, demonstrating their interoperability with Sony systems.

In addition, Sony's full line of HD production equipment will be featured at NAB. These products include cameras and camcorders, multi-format switchers, decks and displays that are used by TV stations for prime-time episodic programming, newscasts and sports broadcasts, as well as by OB van companies, production houses and studios.
"While we're focusing on delivering systems 'right now,' we haven't lost sight of the future," Shapiro said. "At NAB we'll also outline plans for evolving our technologies, including the next generations of XDCAM and plans for 'Beyond HD' technologies."


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