(HEMEL HEMPSTEAD, 05 March 2007) Kodak, in association with the BTAA, has announced the winners of its prestigious Student Commercial Awards held at Madame Tussauds. The competition, which has been running since the 1980's, invites student filmmakers to make a 30 second commercial off one roll of 400ft Kodak negative stock.
Advertising agency Ogilvy and Mather provided 5 briefs and each commercial was judged on cinematography, post production, creativity and overall look. The award for best overall commercial was presented to "Paper Tobler Xmas" an animated commercial from Afarin Eghbal at Central St Martins College of Art and Design.
Sam Clark, Education Manager at Entertainment Imaging, Kodak comments on the awards, "As well as receiving more entries than ever before this years winners continued to exceed expectations and show a breadth of talent in writing, cinematography and post production with winners being approached by producers on the evening. The competition proves to the commercials industry the large amount of talent we have in the UK and how the schools work with this to produce creative and compelling work with film."
Awards were presented on commercials for five brands – Kodak, Dove, Toblerone, Zovirax and charity C.A.L.M. Also for craft skills and then overall winners as follows:
Overall Winner - "Paper Tobler Xmas" - Central St Martins College of Art and Design - Team Leader Afarin Eghbal
2nd Place Overall - "Calm" - National Film and Television School - Team Leader Jean-Louis Schuller
3rd Place Overall - "Marketing for Women" - The Arts Institute Bournemouth - Team Leader David Coupland
Cinematography Joint 1st Place - "Right Moment" - James Newton - National Film and Television School
Cinematography Joint 1st Place - "Break the Silence" - Eoin McLoughlin - Dun Laoghaire Institute of Art and Design
Cinematography 3rd Place - "Milk" - Sergio Vega Borrego - National Film and Television School
Craft Category - Costume and Performance - "Marketing for Women" - The Arts Institute Bournemouth - Team Leader David Coupland
Craft Category- Animation - "Paper Tobler Xmas" - Central St Martins College of Art and Design - Team Leader Afarin Eghbal
Craft Category - Editing, Post Production, Production Design, Sound - "Moss Folk" - National Film and Television School - Team Leader Chu-Li Shewring
Craft Category - Post Production - "Succession of Images" - Central St Martins College of Art and Design - Team Leader Nikita Diakur