GenArts to Showcase Sapphire Plug-ins at IBC 2007


Company to demonstrate their VFX plug-ins on a wide range of products on stand 7.921

Last Updated: August 21, 2007 2:51 pm GMT
(Cambridge, MA. August 21, 2007) GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2007, being held September 7-11 at the Amsterdam RAI.

Visitors to GenArts stand 7.921 will be given demonstrations of the latest releases of Sapphire Plug-ins, including the much anticipated new version for Autodesk systems which features over 45 new effects, as well as many enhancements to existing effects in the package. Sapphire Plug-ins will also be shown on a number of other host platforms including: Adobe After Effects & Premiere Pro, Apple Final Cut Pro & Shake, Avid AVX Products, and Autodesk Combustion. For over a decade, GenArts Sapphire Plug-ins have set the standard for sophisticated, organic visual effects which natively integrate with the industry's leading editing and compositing systems.

About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.

Additional GenArts product information can be found at


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