Shooters Post & Transfer Completes Design, Visual Effects and Post On "The Power and the Glory," New Online Spot For Vitamin Water

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Last Updated: September 27, 2007 7:47 pm GMT
Two-Minute Mock-Trailer Features Philadelphia Eagles QB Donavan McNabb

(PHILADELPHIA, PA) "In 2006 the City of Brotherly Love showed the world it was 'invincible.' In 2007 it will become 'invincibler'." So begins the inventively funny online "trailer" for the mock-movie "The Power & The Glory," a brilliantly conceived branded content piece for Vitamin Water featuring extensive 2D/3D animation, visual effects, compositing, off and online editorial and finishing work from award-winning post house Shooters Post & Transfer.

The two-minute trailer, which features Philadelphia Eagles QB Donavan McNabb, was created by agency Stick & Move, Philadelphia, and directed by Guy Quinlan of Phasmatrope Studios, Haverford, PA. You can see the "The Power & The Glory" trailer and more at http://www.mcnabbisback.com/.

"As more and more advertising becomes content and effects driven post houses have to have the talent as well as the technology to pull off more than a 30-second spot," Ray Carballada, Shooter's Chief Operating Officer said. "This was a great project and it fits our progressive, talent-driven approach to today's jobs."

"The Power and the Glory" centers on McNabb's return to the NFL following major knee surgery this off-season. In the trailer we see McNabb pumping iron in the gym when a stranger, referred to as "some weird, old guy" named Thirsty, introduces McNabb to Vitamin Water and tells him "defeat the immortals and you will live forever." From there we see a montage of McNabb and Thirsty training for the season. In one scene we see Thirsty testing McNabb 's concentration by holding a huge boombox to his ears, blasting negative comments from sports talk radio declaring him "finished" while McNabb meditates. All of which leads to showdown between McNabb and a team of ghosts dressed in vintage football gear.

"Shooters came through for us on this project," Steve O'Connell, Stick and Move's Creative Director said. "Considering the budget and the compressed timeframe we had with McNabb, there was only so much we could get on the shoot day. Thankfully, Shooters helped us fill the piece out. It was crucial with this project that it feel bigger than it was. It needed to feel cinematic and like it had a million dollar production value. Shooters understood this and went above and beyond to deliver what the piece the needed."

The post process began with Shooters editor/graphics designer, David Oberdoester. David was chosen to cut the project because of his strong editorial, effects and graphics talent. The aggressive deadline required an editor that could make editorial decisions while keeping the effects required in mind. While he worked his cut, effects designers Tim Bowman and Kevin Fanning created an array of 2D/3D animation and visual effects.

Organizing all of this material fell onto the shoulders of Shooters producer John-Michael Trojan, who shepherded the project through each facet of post. Shooters' new online editor/designer, Michael Wardner, who used Autodesk's Fire extensively to composite and conform the film.

"This was a very complicated project," said Wardner, "because there was a lot of complicated compositing. For example, there were scenes of McNabb working out that didn't show enough of the floor in front of him and didn't work with the direction we wanted the piece to take. Using Fire I was able to digitally create a floor, add some lighting and composite footage of McNabb onto the floor to complete the effect. This complicated scene was simple compared to the others in the trailer. A lot of our creative staff were involved and Fire was a great tool for bringing all these elements together because it could handle the high res images we had to use to pull off some of the effects. It was a very satisfying project to be involved in and I'm proud to be part of it."


About Shooters Post & Transfer
Shooters Post & Transfer blends talent, technology, and customer service to provide a superior level of quality and creativity. Shooters' client base consists of ad agencies, production companies, filmmakers, television and cable network. The company is located in Historic Old City Philadelphia. Shooters supports all available high definition (HD) formats. Capabilities include film transfer with data and HD output, HD color correction with Defocus and Toolbox, five fire (HD) suites, CGI and graphic design, flame, five non-linear offline suites, three digital HD surround sound audio suites, audio recording studio, film, HD and video crews and studio. The company also help develop and produces Food Network's "Dinner: Impossible" and has a cinema services company DIVE that provides VFXs, DIs and Titles for motion pictures.


Web Resources:
Click here to watch "The Power and the Glory"
http://www.mcnabbisback.com/

Click here for more info about Shooters Post & Transfer
http://www.shootersinc.com/


Creative Credits:
Client: Glaceau/Vitamin Water
Project: "The Power and the Glory" online ad

Agency: Stick & Move, Philadelphia, PA
Creative Director: Steve O'Connell

Production Company, Phasmatrope, Haverford, PA and New York, NY
Director: Guy Quinlan
Executive Producer: Jon Isen

Editorial/Post: Shooters Post & Transfer, Philadelphia, PA
Editor: Dave Oberdoester
Visual Effects/Graphics: Tim Bowman, Kevin Fanning
Online/Conform Editor: Michael Wardner
Telecine: Janet Falcon
Audio: Mike Taylor
Producer John-Michael Trojan

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