NFL Network Scores with Signiant’s Digital Media Distribution Solution

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Last Updated: February 4, 2008 6:16 pm GMT
Signiant’s Technology Enables NFL Network for Bi-Coastal Collaborative Production for Weekly Shows

(Burlington, Massachusetts--February 4, 2008) Signiant®, Inc., the leading developer of digital media distribution management solutions for the telco, media and entertainment industries, today announced that NFL Network has deployed Signiant’s digital media distribution technology to transfer game footage for broadcast on weekly highlight shows including the NFL Replay.

Using Signiant, NFL Network is meeting last-minute deadlines, saving on physical distribution and associated labor costs, and increasing the production quality and number of clips aired during programming.

The NFL broadcasts up to sixteen games per week, with each game averaging more than three hours in length. That adds up to nearly 50 hours of footage that needs to be reviewed, bookmarked, filed, retrieved and edited into NFL Replay, a 90-minute highlights program.

Using Signiant, NFL Films footage from each game can be uploaded to a secure, shared, digital storage folder, where they can then be reviewed and edited by NFL Network employees. These clips are then securely sent across a high-speed, Wide Area Network (WAN) spanning almost 3000 miles.

After game footage is shot, it is converted from film into digital video and tagged with metadata to make the content easily cataloged and searchable. This content is often combined with other archival footage and becomes accessible by the production staff at NFL Network, NFL Films, and partners.

For NFL Replay, game highlights are transferred from NFL Films to NFL Network in California where, with a four-hour turnaround deadline, editors can then search metadata tags attached to each clip, make selections, and assemble edited sequences. The edited content is then placed in a shared access folder, where it is automatically transferred back to New Jersey for play-to-air at 7:00 pm. In many cases, the show is still being assembled at 4:30 pm. Moving HD content from coast-to-coast in an accelerated and secure fashion makes working within tight deadlines possible.

“Using Signiant’s digital media distribution management solution, we are seeing real-time transfer of HD which has resulted in a reduction in post-production time and cost, while increasing the quality of NFL Replay and other NFL Network produced programming,” said Jeff Howard, senior executive, Engineering and Broadcast Technologies at NFL Network and NFL Films. “Not only are we moving our game footage where it needs to go quickly and securely with Signiant, we’ve also increased our productivity levels and freed up employee time to do other tasks which is helping our entire business to run more efficiently.”

“Signiant is proud to collaborate with such an innovative group of people and contribute to entertaining millions of people weekly,” said Tony Lapolito, vice president of marketing at Signiant. “After assessing the needs of NFL Network for collaborative production, Signiant delivers the speed, reliability and security that NFL Network needs to move their media to the right place at the right time.”


About the NFL Network
The NFL Network is the year-round programming network fully-owned and operated by the NFL, offering standard definition, high definition and Video-On-Demand services through your television provider, NFL Mobile content via Sprint, online video and editorial content through NFL.com, as well as downloadable video content through iTunes. A television network solely devoted to the most popular sport in America, professional football, operation is seven days a week, 24 hours a day, 365 days a year. For more information, visit http://www.nfl.com/nflnetwork

About Signiant
Founded in 2000, Signiant (www.signiant.com) is the digital media supply chain company that telco, media and entertainment executives rely on to manage the movement of media to the right place at the right time. With its open software platform that unites best-in-class management, acceleration, automation and security technologies, Signiant ensures that some of the world’s most recognized brands are able to deliver their digital assets and drive new revenue models. Signiant is headquartered in Burlington, MA with development facilities in Ottawa, Ontario, Canada and offices in New York, Los Angeles and Manchester, UK. Read the Signiant blog at http://www.digitalmediagalaxy.com.

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