(February 6, 2008) Viewers who turned in to watch the Pepsi Smash Super Bowl Bash '08 also witnessed the results of the third annual collaboration between VH1 and branding/design company Bombastic on the concert's brand image campaign.
"This is the third year we've come to Bombastic to create an open for this event," says VH1's Phil Delbourgo, "Merging sports and VH1 is a tall order, but once again Bombastic delivered killer 3D graphics with the kind of sensibility that fits in on our channel."
The show's complete graphics package was designed by Bombastic in collaboration with the VH1 promotions team to showcase the mega-brands presenting the concert: Pepsi, VH1 and the NFL. The core concept centers on the animated football microphone as the iconic hero image that represents the high-energy program.
This year, Bombastic was charged with animating the new Super Bowl logo and stylistically enhancing the previous years' content to reflect both the location of the Super Bowl - Arizona - and the concert's starts Mary J Blige and Maroon 5 with hip hop/rock flair.
Phil Delbourgo, SVP of Brand and Creative
Tony Maxwell, VP of Promos
Tyler Greco, Director
Dave Perry, Sr. Producer
Production Company: Bombastic Inc.
Creative Director: Jamie Slomski