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Anonymous Content Lights Up for AT&T

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News : Anonymous Content Lights Up for AT&T

Last Updated: March 10, 2008 6:51 pm GMT
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(March 10, 2008) PES of Anonymous Content directs this colorful campaign for AT&T featuring their exclusive Walkman Slider phones.

The master of stop motion animation brings us this delightful display where the phones themselves are launched into the sky creating dazzling fireworks that would put any Fourth of July celebration to shame. Pink, silver, and black phones blast off into the air erupting in a kaleidoscope of color. The lighted phones surge and multiply into spiraling shapes that disappear as quickly as they come. PES' fireworks bring a unique visual flavor to the sleek sophisticated style of AT&T.

The Creds:

Client: AT&T
Spots Title: Fireworks
Air Date: March 08

Agency: BBDO, NY
ECD: Susan Credle
Senior Producer: James Alvich
CD/Copywriter: David DiRienz
AD: Jayson Atienza
Music Producer: Melissa Chester

Prod Company: Anonymous Content
Director: PES
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Sarah Phelps

Editorial: Homestead Edit
Editor: Sam Welch

Post/Effects: The Mill
Head of CG Production: Asher Edwards
Producer: Bethan Thomas
Lead Senior CG Artist(s): Glen Swetez,
Kevin Ives, Mike Panov
Compositing: Darren Christie
Smoke: Jeff Robbins

Music: Kaboom Ursula 1000

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

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