Weekend Box Office Winner "Iron Man" Keep Color Consistent with 3cP


Last Updated: May 5, 2008 3:24 pm GMT
(Los Angeles, California--May 5, 2008) Gamma & Density, developer of the 3cP on-set color correction system for cinematographers, announced that this weekend's box office winner "Iron Man" used the 3cP (Cinematographer's Color Correction Process) system to keep color consistent across production and post-production.

It is the third box office winner this year (10,000 BC and College Road Trip were winners in March) who used 3cP which is a hardware-and-software color correction and calibration system designed for cinematographers to use on set and at the end of the shooting day.

"We have a special 'box office filter'"seriously noted Yuri Neyman, President of Gamma & Density and one of the developers of 3cP.

The software has been proven on 20+ films and television shows including Iron Man, 10,000 B.C., The Kite Runner, The Tudors, Babel and the upcoming Quantum of Solace(Bond22) and State of Play, by top cinematographers including Matthew Libatique (ASC), Rodrigo Prieto (ASC, AMC), Ueli Steiger (ASC), Roberto Schaeffer (ASC), Guillermo Navarro (ASC, AMC), Jerzy Zielinsky (ASC), Ousama Rawi (BSC, CSC) and others.

Gamma & Density announced that its world renowned 3cP on-set color correction system for cinematographers --previously available only to selected high-end Hollywood projects -- is now available as software for all cinematographers in any budget range.

Yuri Neyman continued, "Concerns around color in the digital production realm affect DPs, camera specialists, colorists, editors, VFX artists, and post supervisors alike. We all face challenges in dealing with film, HD, SD, 2k and 4k media, different formats, and combinations of analog and digital image origination and processes. 3cP can help by making sure the look of a scene stays true to vision every step of the way."

3cP enables DP to precisely preview and communicate color decisions to colorists and others in the post-production process, whether they're producing dailies, doing pre-post, matching special effects or performing the final color grade for the Digital Intermediate (DI). The system is one of the first to support of the full cycle of the American Society of Cinematographers Color Decision List (ASC CDL) utility for the cross-platform exchange of primary RGB and saturation color correction data.

About Gamma & Density
Gamma & Density Co. develops tools that enable cinematographers to maintain artistic and technical control over their images during the film and digital transfer processes.

Cinematographer Yuri Neyman (Liquid Sky, D.O.A. and many more) and Bob Currier are developers of 3cP system.

The Los Angeles-based company's Thorough Control System (TCS) helps cinematographers arrive at their desired look during a film-to-tape transfer session by relying on a patented color chart that functions as a common language between DP's, DIT's and telecine colorists. The innovative 3cP on-set color correction system for cinematographers calibrates monitors and transfers images quickly and without losses between different digital color imaging systems used in film, television, HD, and Digital Cinematography. The 3cP system has been used, or is currently being used, on films including 10,000 BC, Babel, Iron Man, The Kite Runner, Quantum of Solace, State of Play, and TV shows including The Tudors, Their Eyes Were Watching God, Low Life, and many other projects.

For more information visit http://www.gammadensity.com


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