Front Porch Digital's DIVArchive Named Hall of Fame Solution for NASCAR Media Group


Last Updated: May 5, 2008 4:11 pm GMT
(Louisville, Colorado--May 5, 2008) NASCAR Media Group, which provides production services and content generation for the National Association for Stock Car Auto Racing, has selected Front Porch Digital’s DIVArchive to manage storage of incoming footage as well as an irreplaceable archive containing more than 50,000 hours of NASCAR film and video, some dating as far back as 1948 when NASCAR was founded.

The Front Porch solution will underpin transition to a tapeless workflow to be completed in time for NASCAR Media Group’s move in 2009 from its current Charlotte, N.C., facility to the tower of the NASCAR Plaza, now under construction in the same city.

“This project is the fulfillment of a dream for all of us at NASCAR,” said Scott Rinehart, NASCAR Media Group’s director of internal operations. “It’s something we’ve wanted to do since I came to work here seven years ago, but the technology is just catching up with our vision -- enabling NASCAR at last to create an efficient workflow as well as safe, secure storage in our high-pressure, quick turnaround production environment. Front Porch has a real understanding of what NASCAR wants to accomplish and we’ve forged a true partnership to store and manage a treasure trove of content.”

NASCAR Media Group accumulates approximately 120 hours of new footage each week. The new workflow, currently being piloted, relies on VideoBank media asset management to move clips via DIVArchive between Quantel editing and a SpectraLogic T950 datatape library. At the time the project commenced in March 2008, NASCAR Media Group had only 8,500 hours of low-res media proxies stored digitally. With eight Quantel encoders running two shifts, five days a week, NASCAR Media Group anticipates that it will be able to digitize the entire archive both in proxy and in broadcast-quality format, in time for the move to the NASCAR Plaza in 2009.

The new workflow will afford NASCAR Media Group’s production staff much easier access to its own media trove, enhancing production efficiency and quality. In addition, the DIVArchive solution automates creation of backup copies of historic NASCAR footage, greatly increasing the security of a unique and historic archive that is invaluable to millions of NASCAR fans in the U.S. and around the world.

Based on a combination of software and hardware components integrated to provide a turnkey solution, DIVArchive from Front Porch Digital is a uniquely flexible content storage management solution that simplifies the process of preserving, managing, and accessing content for operations of all sizes.

“This installation is another demonstration of the unique contribution DIVArchive can make not only in a broadcast workflow but in the wider world of media production,” said Mike Knaisch, president and chief executive officer of Front Porch Digital. “It is also gratifying for us to recognize the larger significance of the work we do -- helping to maintain and safeguard access to the historic record of human endeavor, be it news footage, classic cinema, performance, or -- in this case -- the thrilling sport of stock car racing.”

About NASCAR Media Group
NASCAR Media Group is the sanctioning body’s new business resulting from the merger of NASCAR Images and L.A.-based NASCAR Digital Entertainment. NASCAR recently consolidated NASCAR Images and NASCAR Digital Entertainment. The single unit creates content for media and fans and develops new opportunities to expand the reach of the sport and bring additional value to its partners. NASCAR Media Group is a rights management, content production, distribution, and entertainment company designed to better enhance the fan experience.

About Front Porch Digital
Front Porch Digital is the global market leader in Content Storage Management (CSM) solutions. The company has long been an innovator in delivering unique software, services, and integrated hardware solutions for CSM to broadcasters and media companies worldwide. Today, Front Porch Digital’s patented CSM technologies are found in more than 200 installations in more than 45 countries, representing 7.5 million hours of content and more than 50 PB of data under management distinguished for superior functionality, scalability, performance, and customer satisfaction. Front Porch Digital’s award-winning DIVArchive technology manages the largest broadcast archives in operation for the world’s best-known media brands. More information is available at


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