(New York City, New York--May 9, 2008) A new ad campaign from Al Gore's non-profit agency, Alliance for Climate Protection, pits odd couplings in a series of PSAs to draw attention to the environment.
"Unlikely Alliances" eliminates partisanship from the climate question by featuring Al Sharpton with Pat Robertson and Nancy Pelosi with Newt Gingrich. Final Cut's Ashley Kreamer handled the editorial for the campaign, which was created by The Martin Agency and directed by Albert Watson of cYclops Productions.
"Ashley was the obvious choice for this job," says John McAdorey, The Martin Agency Executive Producer. "I had worked with her on ONDCP and she has an instinctive feel for dialogue and the subtle nuances that can make a spot great."
To view the "Unlikely Alliances" PSAs, please click here.
In the first PSA, which began airing online at www.wecansolveit.org
and is part of the We Campaign, Sharpton and Robertson sit together on a couch on a beachfront boardwalk. The two, who fundamentally disagree on virtually every social and political issue, come together to solve the climate problem. "Get involved, it's the 'right' thing to do," Robertson says. "There you go again," Sharpton replies. The spot premiered on "American Idol Gives Back" and is set to air on "Good Morning America" and other popular programs.
Current and former House Speakers Nancy Pelosi and Newt Gingrich also share the same message in another PSA.
For Editor Ashley Kreamer, this was an opportunity to participate in an effort for greater social good. Kreamer four-walled out of an Avid suite in Rainmaker Studios of Richmond, Virginia, which handled the sound design. With a tight turnaround, this enabled her to work closely with the creative team at The Martin Agency.
"From an editorial standpoint, I looked for the most natural takes and warmth between the two personalities," explains Kreamer. "This meant finding shots where there was the most camaraderie, and non-verbal movements, which still imparted a sense of cooperation. This is such a great campaign. I'm glad to be a part of something so undeniably important. It's a nice strong statement to see two polar opposites doing this campaign together."
The challenge was the limited amount of time available to shoot the high-profile politicians. Director Albert Watson and his team had 35 minutes to film Pelosi and Gingrich in Washington, DC. Kreamer credits Watson's background as a photographer for the beautiful footage provided to her.
"Albert has a gift for gorgeous framing," continues Kreamer. "He made the PSAs look beautiful. It was an honor to work with him, as well as [Agency Producer] John McAdorey, who is a fantastic collaborator. I had a great time working with all of the lovely people at The Martin Agency and Rainmaker Studios. It was a fast process, but everyone involved was very passionate and committed to this cause."
Clients: The Alliance for Climate Protection & Glover Park Group
Agency: The Martin Agency
Senior VPs/Creative Directors: Sean Riley & Raymond McKinney
VP/Senior Art Director: Ty Harper
Executive Producer: John McAdorey
Production Company: cYclops Productions, Inc.
Director/Photographer: Albert Watson
CEO/Executive Producer: Mike Jurkovac
EP/Casting Director: Elizabeth Watson
Executive Producer: Lance Anderson
Head of Production: Stephanie Bargas
Producer: Bill Boyd
Editorial Company: Final Cut, NY
Editor: Ashley Kreamer
Assistant Editor: Greg Flick
Executive Producer: Stephanie Apt
Producer: Jennifer Hargreaves
Postproduction Company: Company 3
Colorist: Billy Gabor (Sharpton & Robertson)
Sound Design Company: Rainmaker Studios