(May 19, 2008) 2008 AICE National Campaign finalist (Geico: Cabbage Patch, Beverly Hillbillies, Flintstones) Jordan Green of bicoastal 89 Edit collaborates with Hungry Man's David Gray for this six spot campaign for leading auto insurance provider, GEICO.
Featuring the ever-cheeky reptilian mascot and his unwanted wildlife observing companion, we follow our hero gecko as he travels to various locations expounding the wide array of services offered by GEICO.
FROM 89 EDITOR JORDAN GREEN:
Working on this campaign was obviously really exciting - and a really interesting edit. It was fun to take what you already know and dig about the existing character and earlier campaigns, and fold in a new thread of the "nature expert." It was a very "natural" progression so to speak. In general the process was very easy going, very smooth, and had more involvement from the creatives, Anne Marie Hite and Pat Wittich, than the director, but it was definitely a team effort on all fronts. The "nature expert" character was hilarious, and the spoofy situations they put him in were really fun to bring together. Also, I was very fortunate because cutting the live action with the gecko's dialogue and animation in mind was helped along by a very nice collaboration with the team at Framestore. Since they've been animating him for a long time, it made for really good back and forth with a very experienced incredibly talented team of animators. We would sit down together and talk about how things might happen, how best to work the story and get the funny. Chatting with the team at Framestore is literally like talking to the gecko's family, they know him so well or something, it's wild.
The 89 roster consists of editors: Dave Bradley, Michael Colletta, Chris Davis, Julie Drazen, Jordan Green, and Duncan Shepard.
Spot Title: Park, Subway, Café, Golf, RV, Library
Air Date: May 2008
Agency: The Martin Agency
SVP/Creative Director: Steve Bassett
VP/Senior Art Director: Pat Wittich
VP/Senior Copywriter: Anne Marie Hite
Agency Producer: Holly Flaisher
Asst Producer: Valerie Battenfeld
Prod Company: Hungry Man
Director: David Gray
DP: Van Starrenburg
EP / Managing Partner: Kevin Byrne
EP / Head of Production: Caroline Gibney
Producer: Mary Ann Marino
Head of CG: David Hulin
Sr. Producer: Laney Gradus
Editorial: 89 Edit
Editor: Jordan Green
EP: Bob Cagliero
Colorist(s): Tim Masick (Park, Subway),
Billy Gabor (Café, Golf, RV, Library)
Audio Post: Rainmaker
Mixer: Jeff McManus
ABOUT 89 EDIT:
89 Editorial, a bicoastal creative editorial & design company founded in 1994, has offices in the Chelsea neighborhood of NYC and Santa Monica, CA.
89 Editorial presents an award-winning editorial roster servicing leading advertisers and content creators worldwide at their state-of-the-art studios. The company, along with sister brand Headlight Design + Visual Effects, provides comprehensive servicing from rough-cut editorial through completion for TV commercials, music videos, emerging media, feature and long-format clientele. The two companies have collaborated on many lauded efforts together, most recently the GEICO, The Real Scoop campaign out of the Martin Agency.
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