(Los Angeles, California--June 13, 2008) Communing with one's dinner provides the meat for this cheeky and hilarious campaign for BBQs Galore via agency Y&R directed by David Jellison (Thomas Winter Cooke) and edited by Cut + Run's Tad Fatum.
The spots, "Angry Pig" and "Chicken" are part of a broadcast and online campaign that will resonate with those for whom BBQ is an essential part of summer.
'Chicken" features the man of the grill enjoying his party duties while chatting with a fowl friend. Because, as you might suspect, Your Meat Isn't Going To Grill Itself. "Angry Pig" sets a vastly different mood with a letter-perfect homage to horror movie trailers, with one perfectly porcine performer that threatens the spot's pork-appreciating hero.
To view the spots, visit: www.meatpartygalore.com
For Editor Tad Fatum, who recently won honors for Top Spec spot at the A.I.C.E. awards, the project was a great opportunity to collaborate closely with both the agency creative team and director on a campaign rife with sizzling performance.
Y&R's Executive Producer Christopher Coleman notes, "Working with Cut+Run on our Barbeques Galore project was a terrific experience. Our editor, Tad Fatum, was awesome. He just instinctively knew exactly what we were trying to do creatively from the get-go. It was so reassuring to be able to trust those instincts through the whole process. I really think Tad is someone to keep an eye on. He's a rising star in this business."
Creatives "Chicken": Jeff Heath, Brian Morgan
Creatives "Angry Pig": Teresa Menz, Heather Stitler
Producer: Christopher Coleman
Executive Creative Director: Anthony di Biase
Group Creative Director: Miles Turpin
Prod Co.: TWC (Thomas Winter Cooke)
Director: David Jellison
Editorial House: Cut + Run/Los Angeles
Editor: Tad Fatum
VFX: Liquid Images
VFX Artist: Paul Song
Mix House: Lime
Mixer: Lindsey Alverez
Colorist: Bob Curreri