Boris FX Announces Boris Continuum Units

News

BCC 5’s UpRez, Pan and Zoom, and Chroma Key Modules Now Available Separately

Last Updated: August 18, 2008 4:41 pm GMT
(Marlborough, Massachusetts--August 18, 2008) Boris FX, the leading developer of integrated effects technology for video and film, today announced the availability of its new Boris Continuum Units family of visual effects plug-ins.

The first three Units are available immediately: Pan and Zoom for easy, documentary-style animation, UpRez for instant, high-quality resizing of image clips from SD to HD, and Chroma Key for pulling fast, precise keys.
  • Boris Continuum Pan and Zoom: Pan and Zoom makes easy work of documentary-style Pan and Zoom techniques made popular by Ken Burns’ documentaries. The filter includes a convenient setup mode offering on-screen controls for the size and position of the zoom region, along with the anchor point and a preview area that shows a rendering of the final result. Both manual keyframing and automated workflows are supported. The Pan and Zoom Unit offers advanced image sampling techniques with edge detection for smooth animation and highest-quality image detail.

  • Boris Continuum UpRez: UpRez is specially designed for conversion of SD footage to higher-resolution HD formats. The UpRez filter employs sophisticated image sampling techniques with edge detection, providing a final result that cannot be achieved by scaling and standard post-processing methods. This Unit also includes an Optical-flow based Deinterlace filter for converting interlaced SD material to progressive scan format.

  • Boris Continuum Chroma Key: The Chroma Key Unit automates creation of precise keys with a minimal amount of adjustment. In addition to the award-winning BCC Chroma Key filter, complete with Spill Suppression, this Unit includes a Light Wrap tool for the most natural-looking composites, Color Match and Grain Match tools for seamless foreground composites, and a Matte Choker tool for cleaning up the most challenging keys.

“Widely adopted by broadcasters, post-production facilities, corporations, and universities, Boris Continuum Complete 5 has emerged as the leading visual effects plug-in suite for editors and compositors using Adobe, Apple, Autodesk, and Avid editing and compositing applications,” comments Boris Yamnitsky, president and founder, Boris FX.

He adds, “Our new Boris Continuum Units product family facilitates even broader access to Boris Continuum Complete’s award-winning filters by allowing customers to choose tools specific to their needs. From keys and mattes to glows and film effects, our new Boris Continuum Units give editors and compositors professional toolsets at an affordable price.”

Each Boris Continuum Unit is compatible with Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, and Apple Motion. The Pan and Zoom, UpRez, and Chroma Key Units are available for immediate purchase via download from www.BorisFX.com and from authorized Boris FX resellers.

Pan and Zoom is available for $199, UpRez $99, and Chroma Key $299. Customers who purchase a Boris Continuum Unit may credit the price of the Unit towards the full Boris Continuum Complete plug-in suite at $895. Additional Boris Continuum Units will be released in Q4 2008.

For more information, please visit the Boris FX web site at www.borisfx.com.

About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multimedia industries. Since the company's inception, Boris products have grown to serve over 200,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Autodesk®, Avid®, Eyeon®, Grass Valley, Media 100®, Sony ®, and Ulead®. For more information, visit www.borisfx.com.

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