GenArts To Showcase Sapphire Plug-Ins At IBC 2008


Company to demonstrate its VFX plug-ins on a wide range of products on stand 7.K41

Last Updated: August 21, 2008 8:18 pm GMT
(Cambridge, Massachusetts--August 21, 2008) GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2008, being held September 12-16 at the Amsterdam RAI.

Visitors to GenArts stand 7.K41 will be given demonstrations of Sapphire Plug-ins on a number of host platforms, including: Adobe After Effects & Premiere Pro, Apple Final Cut Pro, Motion & Shake, Avid AVX Products, and Autodesk Combustion. In addition, GenArts will be showing a technology preview of Sapphire for OFX products on The Foundry’s Nuke, Autodesk Toxik and Eyeon Fusion. For over a decade, GenArts Sapphire Plug-ins have set the standard for sophisticated, organic visual effects which natively integrate with the industry's leading editing and compositing systems.

About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects®, Premiere® Pro and Premiere® Elements; Apple® Final Cut Pro®, Final Cut Express®, Motion® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at


© 2018 All Rights Reserved