Panasonic Outlines Year Ahead at IBC2008


Last Updated: September 13, 2008 4:05 pm GMT
(IBC-Amsterdam, Netherlands--September 13, 2008) Panasonic introduced new products, outlined the year's developments, and looked ahead to the coming 12 months in its IBC2008 press conference, presided over by the director of the company's Professional & Broadcast IT Systems Business Unit, Jaume Rey.

Mr. Rey summarised a year in which Panasonic's P2 range has seen exponential growth. Further penetration of major European broadcasters and facilities has resulted in 85% of key tapeless broadcasters in the EU adopting P2 — 121 broadcasters in 22 countries (as of 31st July 2008). In addition, Mr. Rey announced that the Sony XpriNS is now compatible with Panasonic's P2 technology, and he also discussed the experience of broadcasters at the recently completed Beijing Olympics — the first to be televised in HD — before welcoming Mark Emanuelson as EU Sales General Manager.

Panasonic introduced two new P2 HD Varicam cameras — the AJ-HPX2700 and AJ-HPX3700 — both recording onto P2 solid-state cards with a choice of three codecs including Panasonic's highly efficient AVC-Intra format, 1080/60i, 1080/24p, 720/60p with HD multi-format recording, and variable frame rate.

Further details were provided on Panasonic's innovative TV-by-IT training initiative. Volker Kersbaum, Product Manager, Business Systems/Broadcast & Professional AV, announced details of the 2008 TV-by-IT tour, which will stage more than 100 events in 23 countries throughout Europe between October 2008 and January 2009, with special emphasis on the benefits of production with the AVC-Intra format and the Panasonic Varicam range.

Mr. Kersbaum also announced the AV-HS400A, a development of the highly successful HS400 compact multi-format live switcher. The HS400A builds on its predecessor's versatility by adding an enhanced multi-view display option, a more powerful key function, remote control of the pan-tilt camera head, and expanded input/output boards for greater scalability.

Representing Autodesk, Bruno Sargeant, TV/Broadcast Industry Senior Manager, announced AVC-Intra support for Autodesk Inferno, Flame, Flint, and Smoke product lines.

European Pro Video Systems Product Manager Nela Pertl presented the features and benefits of Panasonic's AVCHD line of solid-state prosumer cameras and supporting technology, and introduced the new AJ-HMC151 handheld AVCHD camera before Panasonic's new European AVCHD sales network and promotional campaign. She announced new distribution partners: Komplett (Norway), Holdan (United Kingdom), Techni Cinephot (France), Esprinet (Italy), and ComLine (Germany).

Also announced were a range of support agreements with industry-leading manufacturers, including Autodesk, Apple®, and Adobe®.

Representing Apple, Director of Applications Marketing Paul Saccone commented, "Apple is delighted to be supporting Panasonic's innovative file-based formats in our video applications. Panasonic's P2 and AVCHD formats offer unprecedented advantages for professional and prosumer users, and we think the Apple film and video community will be excited about the benefits of ultra-streamlined IT-based workflows."

"Adobe is committed to integrating file-based camera formats into its line of professional video products, Adobe Creative Suite Production Premium," said Michael Coleman, Product Manager, Abobe After Effects. "We look forward to continuing our close working relationship with Panasonic to support its cutting-edge P2 and AVCHD camera lines. Together, Adobe and Panasonic are bringing customers efficient tapeless workflows that enable them to work digitally without sacrificing quality."

Andoni Larrucea, EU Communications Manager for PBITS, gave a live online preview of the new Panasonic PBITS Europe website, which provides a fresh and easy to navigate focal point for information on Panasonic's products and the challenges and benefits of IT-based production. In addition, the site provides a showcase for user-created content and a blog for the rapidly growing community of P2 and AVCHD users.

More information is available at


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