Panasonic Professional & Broadcast IT Systems (PBITS) Moves Closer to Its Local Markets


Last Updated: January 27, 2009 5:17 pm GMT
(Wiesbaden, Germany--January 27, 2009) With the relaunch of the local websites in Spain, Germany, France, and Italy, Panasonic Professional & Broadcast IT Systems (PBITS) boosts its local approach and gets closer to its local communities and markets to provide faster and more effective feedback to their demands.

Each site contains material specific to the country and related to its local activities, together with product, support, and event information common across the European region. Visitors to can simply click on their country flag, which will take them to the local version of the site.

Thanks to this update, all the local sites now sport the same look and layout, which follows the recent relaunch of the European portal: "This gives a more unified and consistent appearance to our community in Europe while we boost our local activities by recognizing their own local identities and market needs," says Andoni Larrucea, European Communication Manager.

The PBITS website was relaunched in September 2008 during IBC in Amsterdam. Since then the total number of visitors has increased by 69 percent on average. "This clearly demonstrates that we have been able to successfully meet the expectations of our users and of the broadcast industry in Europe and to provide them with the information they require," says Larrucea. "Our goal is to radically augment these figures by making our website even more user-friendly and also by updating all sites on a daily basis with news and features."

Panasonic Broadcast You!
PBITS is also showcasing a new section on its websites, which allow users to upload and present content they have created. Panasonic Broadcast You! delivers high-quality Flash-driven playback of uploaded pieces up to 20 minutes long, with plot and production information.

Filmmakers should submit content via FTP with the following specifications: native-sized SD or HD video as H.264 coded .avi/.mov or .flv, 300 px height or 945 width, along with a short production list for credits.

"These new sites reflect our commitment to our European customers. We wanted to back up our renowned quality of support with websites that feature a strong Panasonic identity while staying close to the community of users in each country," says Larrucea. "As part of this approach, the Panasonic Broadcast You! service allows our customers to present their work to a worldwide Internet audience at the highest possible quality, and to share their experiences and learn from their colleagues."

Panasonic Broadcast You! is part of the My Panasonic section of devoted to the Panasonic user community. Panasonic's European-language websites will each point visitors to featured videos from filmmakers in their own country.

More information is available at


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