The Foundry Lets Customers do the Talking at NAB 2009

News

Booth SL326

Last Updated: March 25, 2009 5:41 pm GMT
(London, UK--March 25, 2009) Much has changed at leading VFX software developer, The Foundry, during the last twelve months. This will be reflected on the show floor at NAB 2009, as the company plays host to a series of exciting ‘behind the scenes’ demos and product announcements at its booth #SL326 at the Las Vegas Convention Center.

Continuing the development and support of its Academy Award®-winning compositing and plug-in technologies has necessitated the addition of 15 staff globally. The company now has offices in Los Angeles, a local presence in southeast Asia and has expanded into two additional floors at its HQ in Soho, London.

Blockbuster VFX demos on Nuke
At NAB 2009, The Foundry will let its customers do the most of the talking. Leading visual effects professionals will treat visitors to a series of behind-the-scenes looks at how Nuke was used to great effects on the international blockbusters Iron Man and Watchmen as well as the game World of Warcraft: Wrath of the Lich King.

New Nuke products
The Foundry team will showcase Nuke 5.2, the latest release of its acclaimed compositing software, featuring new pre-comp tools, Python UI and metadata improvements, plus support for 3D LUTs and OpenGL GLSL shaders, video output cards and a RED R3D Redcode format-reader enabling full 32-bit floating point processing. RED Digital Cinema will be represented on The Foundry’s booth on 21st, 22nd and 23rd April demonstrating the new RED-to-Nuke workflow.

Visitors can take a look at Nuke 6.0 (due for release in Q3), which promises a new Paint and Roto toolset. The release of 6.0 is set to coincide with the launch of NukePro, a brand new product offering incorporating lens tools, a camera tracker, FurnaceCore and Keylight all in one compositing package. All Nuke 5.2 orders with maintenance taken before the end of NAB 2009 will receive NukePro automatically as it becomes available later in the year, delivering a saving of over $2,500 on list price.


Plug-in developments
The Foundry has reinforced its commitment to the development of industry-leading creative and image-processing plug-ins with the recent appointment of Tom Cowland as plug-in product manager. Brand new products on show at NAB are FurnaceCore for Fusion (also integral to NukePro) and Tinderbox 4 for Nuke. Future releases planned for later in 2009 include a new keyer for Autodesk and Adobe and some exciting tools for Final Cut Pro.

Ocula 3D stereo toolset
The Foundry is also continuing development of Ocula, its range of stereoscopic plug-ins, with the release of new tools driven by production feedback later in the year. Ocula was used by Digital Domain on a stereo 3D commercial spot for SoBe broadcast to 96million viewers during SuperBowl XLIII, and is currently being put through its paces by Weta Digital on James Cameron’s Avatar.

FXGuide and FCP
During NAB 2009 The Foundry is also sponsoring FX Guide’s Bar Camp on 20th April at the Renaissance Hotel and is again supporting the FCP Supermeet on the 21st at the Rio Hotel. To attend please visit www.lafcpug.org/nab_2009.html.





About The Foundry
The Foundry is a world-leading innovator of visual effects and image processing technologies that boost productivity in motion picture and video post production. On February 10th 2007, the Academy of Motion Picture Arts and Sciences awarded a Sci-Tech Award® to The Foundry’s development team for the Furnace image processing suite. The company now has two Academy Award® winning technologies including the high-end compositing system Nuke.

The Foundry’s products support a wide range of host platforms including After Effects, Autodesk® Media and Entertainment Systems, Avid DS, Baselight, Film Master, Nuke, Scratch and Shake. The company has also driven OpenFX, an open standard for visual effects plug-ins, now broadly adopted by host and plug-in developers such as Autodesk®, Assimilate, FilmLight, Digital Vision, Eyeon Software Inc, Grass Valley, Soluciones Graficas por Ordenador (S.G.O.), Photron, Final Cut Pro and others.

The Foundry is headquartered in London, and has offices in Los Angeles. For more information please visit The Foundry’s website at www.thefoundry.co.uk, or call +44 20 7434 0449.

© The Foundry, its logo and product names are registered trademarks in the UK, USA and and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other trademarks contained herein are the property of their respective owners.

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