Blue Ridge Communications Produces Programming with Hitachi HD Cameras


Last Updated: April 13, 2009 7:19 pm GMT
(Woodbury, New York--April 13, 2009) Hitachi Kokusai Electric America, Ltd., a leading provider of affordable, high performance cameras, today announced that Blue Ridge Communications (BRC)-a regional cable television, Internet, and VoIP provider serving Northeastern and Central Pennsylvania-is using two Hitachi SK-HD1000 native 1080i HDTV studio/field production cameras to produce programming for its local origination channel, TV13.

Located in Lehighton, PA, BRC TV13 serves approximately 175,000 subscribers throughout the Pocono Mountains region with a variety of local programs, including three live newscasts per day: "Valley Report," "Pocono Report," and "Night Report." TV13 also produces news reports that are inserted on CNN Headline News in the Blue Ridge community that can be seen at the top and bottom of the hour, 24 hours a day.

"In the fall of 2008, we completed construction of a new news set that we're especially proud of," said Frank Stanek, director of technical services for BRC TV13, a division of Pencor Services, in Palmerton, PA. "To ensure that our viewers see on-air what we see in person, we chose the Hitachi SK-HD1000 HD camera, outfitted with Fujinon HD lenses."

"We're also very pleased with how well our chromakey works with these cameras," Stanek said. "We employ a standard green screen in our studio, and the Hitachi cameras key exceptionally well, rivaling anything you'd see on the major networks."

Besides local newscasts, BRC TV13 also uses the Hitachi cameras in its studios to produce a wide range of live shows with a local flavor such as: "Health Images," which features local experts speaking about health and well-being; "More Than Money," a live call-in show that features Host Gene Dickison answering viewers' questions about personal finance; "ComputerWise," hosted by George Roberts who focuses on a wide range of computer and networking issues; and "Friday Night Football," a weekly sports show featuring highlights, interviews, and analysis of football games at every high school in the viewing area. The channel also provides coverage of local college and high school sporting events, parades, telethons, and community events.

"The Hitachi cameras deliver a remarkable picture that really shows off our new set. Our technical staff is especially happy with how easy they are to setup and how little effort it takes to make our shows look great," said Stanek.

Before buying the new SK-HD1000's, Stanek said they also took into consideration the quality service they've received from Hitachi over the years, especially from [National Sales Manager] Sean Moran and [Northeast Regional Sales Representative] Ken Cyr. "They are an absolute pleasure to work with," Stanek said. "They've always been friendly and accommodating to our needs. This is yet another reason why we continue to choose Hitachi."

BRC TV13 has a long history as a Hitachi customer-having purchased virtually every Hitachi camera model including SK91 tube cameras, FPC1 CCD cameras, to the newest SK-HD1000's-and has always been very pleased with their price performance. According to Stanek, BRC TV13's sister station, Cable 11 in Ephrata, PA, recently purchased two Hitachi SK-HD1000's for use on their new production truck-largely due to BRC-TV13's positive experience with the cameras.

"With the high volume of shows we are producing, we need reliable cameras, and Hitachi cameras have never let us down. In fact, we still use a few Hitachi cameras that are over 20 years old and still looking good," Stanek said. "As we migrate towards HDTV, we plan on purchasing more SK-HD1000 cameras. With the SK-HD1000's, we're able to future proof our facility for hi-def with a great camera while staying within our budget."

About Hitachi
Hitachi Kokusai Electric America, Ltd. designs, manufacturers and markets video cameras, digital transmission, processing and recording devices for the broadcast television, cable, video production, and industrial vision markets. For more information, please call (516) 921-7200 or visit Hitachi's web site at Hitachi Kokusai Electric, Inc., is a Hitachi, Ltd. (NYSE: HIT) group company.


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