Sony Continues To Broaden Its Line Of Viewfinders For Professional Camera Systems


Last Updated: April 21, 2009 2:52 am GMT
(NAB Las Vegas, Nevada--April 21, 2009) Sony’s newest viewfinders provide production professionals with versatile eyepieces that deliver high levels of accuracy and reproduction than previous models.

The new viewfinders include the HDVF-550 black-and-white CRT model, and the recently announced HDVF-C30WR high-definition color LCD model.

The HDVF-550 viewfinder uses the same interface connection as existing Sony models. It is designed to offer users a low-cost solution for studio and OB van applications. The HDVF-550 viewfinder attaches directly to the top of the new HSC-300 and HXC-100 series cameras.

The new HDVF-C30WR viewfinder is designed for use with many of Sony’s professional HD cameras and camcorders. These include Sony’s CineAlta™ F23 and F35 digital cinematography cameras, XDCAM® HD422 optical camcorders and HDCAM® camcorders, the HDC-1500/1000/1550/1400/1450 series of multi-format studio and field cameras, the HDC-3300 and HDC-3300R super slow motion cameras and the new R Series cameras.

“High-definition acquisition requires extremely precise focusing, allowing the operator to accurately see contrast when framing a shot,” said Rob Willox, director of marketing in Sony Electronics’ content creation group. “These new viewfinders were created to be extremely flexible for use with many of the camera systems across our entire product line.”

The HDVF-C30WR color viewfinder has a 2.7-inch LCD screen (viewable area, measured diagonally), a pixel resolution of 960 by 540, and a new image processor. It provides comfortable and accurate framing and focusing operations by enabling more faithful color reproduction, with new and enhanced focus-assist functions.

Improved focus assist features include 2x (dot by dot) magnification to smooth out diagonal edges and a color peaking function. Luminance levels are easily indicated by color. Improved luminance transition (panel gamma compensation) and 3D LUT color space compensation help to provide more natural-looking luminance and color accuracy.

The HDVF-C30WR viewfinder includes an image inversion function (top/bottom and right/left), and selectable color temperatures are 6500K (standard), 5600K and 9300K. A new mechanism protects the LCD panel in direct sunlight, and a polarizing filter and IR cut filter attenuate the energy of sunlight.

The viewfinders are available now, at suggested list prices of $13,600 for the HDVF-C30RW, and $7,995 for the HDVF-550.

NAB Booth #C11001


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