Offhollywood Is First East Coast Company to Adopt DVS CLIPSTER® for Real-Time RED® 4K Workflow
: Offhollywood Is First East Coast Company to Adopt DVS CLIPSTER® for Real-Time RED® 4K WorkflowCLIPSTER's Groundbreaking Rendering and DCI Mastering Capabilities Bring Highest-Possible Quality, Significantly Greater Efficiency to Offhollywood's RED WorkflowsLast Updated: May 6, 2009 4:48 pm GMT
(New York--May 6, 2009) Leading digital cinema company Offhollywood is the first company on the East Coast to purchase the DVS CLIPSTER® with the new RED® Workflow DCI mastering acceleration hardware, which allows for a real-time RED 4K workflow.
Offering an extraordinary improvement to RED work, the CLIPSTER upgrade provides full-quality decoding and debayering of 4K REDCODE™ material in real time. By taking advantage of this groundbreaking improvement in processing speeds, Offhollywood will be able to show DPs their work at full 4K quality in real time and to create dailies for Avid editing in a single, rapid step — at the highest possible quality. The CLIPSTER also provides powerful DCI (Digital Cinema Initiative) mastering and conversion of stereoscopic film data to DCPs (Digital Cinema Packages) in one step.
"The CLIPSTER with RED and DCI hardware acceleration from DVS is an amazing, almost unbelievable solution that offers a huge performance increase over past RED workflows, although its impressive digital cinema authoring and support for digital 3-D packaging alone make it a worthwhile investment," said Offhollywood CEO Mark L. Pederson. "It's stunning stuff, and anyone who understands RED workflows and sees this solution will not want to live without it. Bottom line: No other product compares. We are fully committed to being at the cutting edge of all things RED, and the CLIPSTER is, hands down, the most powerful RED workflow tool available today."
The real-time RED workflow enabled by the CLIPSTER dramatically accelerates post-production finishing. In an industry first, the system's newly enhanced hardware decodes and debayers RED RAW files in full quality at 4K 12-bit RGB mode in real time. As a result, the RAW data generated by RED cameras can be processed, edited in the timeline, and played out at full 4K resolution. Offhollywood will use its new system for RED workflows such as screening dailies, creation of DCPs, and color grading REDCODE dailies. When the company opens its own digital cinema theater later this summer, it will begin using the CLIPSTER for streamlined DCP authoring of material for screening.
"As a high-end DI company, Offhollywood takes a forward-thinking approach to providing an optimal environment for DI finishing, and the CLIPSTER is a perfect fit," said Tony Fox, East Coast sales and market development manager at DVS Digital Video Inc. "Offhollywood really understands the requirements of its customers and the intricacies of end-to-end RED workflows, and we're so happy to be working as a supplier to the company as it pursues faster, better, easier, and more efficient means of completing DI work and servicing clients shooting on RED cameras."
In addition to the New York install, a second CLIPSTER system will be installed in the Offhollywood South/Digital FX facility in Baton Rouge, La.
About Digital Video Systems
Digital Video Systems AG (DVS) is a manufacturer of high-quality hardware and software for professional film and video post production. Both CLIPSTER®, the company flagship, and Spycer®, the intelligent data manager, have won several prestigious awards. With its DI systems, DVS is the first company in the world that makes real-time 4K-processing possible. Thanks to the company's long experience in the field of post production, DVS is optimally prepared for the switchover to HDTV in the broadcast sector, and it is equally active in the D-Cinema arena; all DVS products developed since 2007 meet the required standards. In addition to the company headquarters in Hanover (Germany) and Los Angeles (Calif., USA), DVS has branch offices in Miami (Fla., USA), Paris, and Singapore. More information about the company is available at http://www.dvs.de.
Offhollywood is a digital cinema company based in New York City and Baton Rouge, La. An early adopter and innovator, Offhollywood is steeped in emerging technologies, R&D, and cutting-edge production and post-production techniques. Actively partnering with leading hardware and software vendors, Offhollywood is tapped both by major studios and independent producers to tackle the most challenging projects. A leader in 4K digital cinema services, Offhollywood has been providing RED ONE™ 4K cameras, technical support, workflow, and post-production services since the first RED cameras were released. Since its founding by Mark L. Pederson and Aldey Sanchez in 2003, Offhollywood has provided production, editorial, color grading, and finishing services to scores of feature, television, and commercial projects. More information is available at http://www.offhollywooddigital.com.