Offhollywood Provides End-to-End 4K RED Workflow Packages for Features 'Rabbit Hole,' 'Fair Game,' and 'Twelve'


High-Profile Films Rely on Offhollywood's RED Expertise and Experience to Realize Smooth Digital Cinema Production and Post Workflows

Last Updated: June 24, 2009 4:23 pm GMT
(New York--June 24, 2009) Leading digital cinema company Offhollywood today announced that it is providing three high-profile films — "Rabbit Hole" with Nicole Kidman, "Fair Game" with Sean Penn and Naomi Watts, and "Twelve" with 50 Cent and Kiefer Sutherland — with production packages bundling 4K RED cameras, on-set DITs, RED workflow technical support with dailies, and digital intermediate (DI) post and finishing services.

The complete RED packages offered by Offhollywood allow filmmakers shooting on the East Coast to leverage the powerful digital cinema technologies within proven, state-of-the-art production workflows that yield pictures of exceptional quality.

"As more and more leading directors and DPs see how successful RED acquisition and workflows can be, our goal is to provide them with the very best support, service, and equipment in an end-to-end solution," said Offhollywood CEO Mark L. Pederson. "We are fully committed to this technology, constantly evaluating every accessory and software solution to ensure that our offering brings filmmakers the full benefits of RED production and post. Offhollywood is on the front lines and continuously working hard to stay there. We are extremely excited to open our new camera rental and service facility here in New York in July, solely dedicated to RED digital cinema cameras."

Working with Olympus Pictures of Los Angeles and Blossom Films, Offhollywood is providing end-to-end services for "Rabbit Hole," which features a screenplay written by David Lindsay-Abaire and based on his own Pulitzer Prize-winning play. John Cameron Mitchell, who directed the 2001 film "Hedwig and the Angry Inch," is director for the drama, which began principal photography in New York on June 1.

In shooting "Fair Game" on Offhollywood's RED cameras, Doug Liman got behind the camera as both DP and director for the first time since "Go." Adding to Liman's action film credits, which include "The Bourne Identity" and "Mr. and Mrs. Smith," this latest film tells the story of former CIA agent Valerie Plame, whose identity was illegally revealed in 2003. Liman completed principal photography in New York and Washington, D.C., and now is traveling with Offhollywood's RED cameras and technical crew for shoots in Egypt, Jordan, and Malaysia.

Directed by Joel Schumacher with directory of photography Steven Fierberg, ASC, "Twelve" is the story of a young drug dealer who watches as his high-rolling life is dismantled in the wake of his cousin's murder and sees his best friend arrested for the crime. The eagerly anticipated feature, which is based on the bestselling novel written by Nick McDonell at the young age of 17, wrapped May 27th in New York City.

Offhollywood specializes in production and post services for RED digital cinema — supplying equipment and technical support, providing dailies and media for editorial review, and performing finishing work at its new Soho facility. The company's work with "Rabbit Hole," "Fair Game," and "Twelve" reflects not only the growing adoption of RED workflows across the industry, but also Offhollywood's role in enhancing production with the latest digital cinema products and technologies.

About Offhollywood
Offhollywood is a digital cinema company based in New York City and Baton Rouge, La. An early adopter and innovator, Offhollywood is steeped in emerging technologies, R&D, and cutting-edge production and post-production techniques. Actively partnering with leading hardware and software vendors, Offhollywood is tapped both by major studios and independent producers to tackle the most challenging projects. A leader in 4K digital cinema services, Offhollywood has been providing RED ONE™ 4K cameras, technical support, workflow, and post-production services since the first RED cameras were released. Since its founding by Mark L. Pederson and Aldey Sanchez in 2003, Offhollywood has provided production, editorial, color grading, and finishing services to scores of feature, television, and commercial projects. More information is available at


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