Sorenson Media Announces Availability of Sorenson 360 SDK Beta Enabling Customers to Use Their Own Media Players on the Sorenson 360 Internet Video Publishing Platform


Free to Customers and Developers, Sorenson 360 SDK Plugs Into Custom Flash Media Players in Minutes

Last Updated: August 4, 2009 4:30 pm GMT
(San Diego, California--August 4, 2009) Sorenson Media today announced the availability of the beta version of the Sorenson 360 Software Developers Kit (SDK), which enables customers of the Sorenson 360 Video Delivery Network to use custom media players with the video publishing platform.

With Sorenson 360, customers now have the choice of using their own proprietary media players, third-party players, or using the built-in customizable Flash media player Sorenson 360 provides.

The Sorenson 360 SDK component is free to customers and developers as a beta release and can be integrated with existing media players by adding only three lines of code. For customers who do not have their own software developers, Sorenson Media offers a professional services department to provide the necessary expertise.

“Sorenson 360 customers, which primarily are small- to medium-sized businesses and video professionals, now have an unrivaled Internet publishing platform that gives them full control over the quality and formatting of their video resources and enables them to retain the look and feel they’ve developed with their custom video players,” said David Dudas, Sorenson Media vice president of product development. “When customers asked to use their own media players with Sorenson 360, we listened, then delivered quickly.”

Sorenson 360 users, including those who use their own media players, uniquely benefit from the platform’s unrivaled client-side encoding that gives the user full control of video quality and saves time by encoding before upload, providing a smooth, professional workflow experience. Once uploaded, users can employ the full spectrum of video content management features, such as detailed video analytics and comprehensive password protection to manage access to videos.

Launched in May, the Sorenson 360 Internet video publishing platform already has received numerous accolades and has proven to be extremely popular, especially with the large customer base of video professionals and small- to medium-sized businesses who already use Sorenson Media’s highly regarded Sorenson Squeeze video encoding application and who are looking for a beginning-to-end workflow solution.

Availability and Pricing
The Sorenson 360 SDK beta is available for free to customers of Sorenson 360. To obtain the beta version of the Sorenson 360 SDK, visit or email

About Sorenson Media
Sorenson Media ( offers comprehensive, award-winning video solutions that empower customers to easily and affordably access and deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which today enables mobile devices and other consumer products to playback the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video experience for content creators and consumers alike.


© 2018 All Rights Reserved