Prime Focus Technologies Deploys Front Porch Digital's DIVArchive


Last Updated: September 1, 2009 5:17 pm GMT
(Annency, France--September 1, 2009) Front Porch Digital today announced that Prime Focus Technologies (PFT), one of the largest visual entertainment services companies in the world, is relying on the company's DIVArchive™ system to provide distributed video storage and archiving for clients' media content located at three locations, two in Mumbai, and one in Los Angeles.

"We run a large and complex enterprise content lifecycle management service and our clients trust us to store and preserve their content for the future," said Ramki Sankaranarayanan, president and CEO, PFT. "To reliably deliver this service and immortalize content, we must take optimal advantage of best-of-breed technologies, and DIVArchive is one of those technologies."

PFT is a Prime Focus Group company. With more than 1200 employees, the firm specializes in providing creative and technical services for the film, broadcast, commercials, gaming, Internet, and media Industries. It has offices in London, Los Angeles, New York, Vancouver, Winnipeg, and various cities across India.

At PFT, DIVArchive was implemented this year and works under the direction of a hosted digital asset management platform, CLEAR, to move digitized media files from nearline to long-term archiving and storage. Content ingested into the PFT digital system, either tape or live feed, immediately comes under management by CLEAR, which tags it with appropriate metadata and creates proxy copies for browsing. The content may then be transcoded for Web streaming or post-production manipulation, and transferred to storage either on nearline tape, in a long-term tape library, or on disk -- depending on when it is needed.

DIVArchive enables automation of transfer functions and allows retrieval either manually or automatically according to customized rules based on the identification of the clip. Relying on DIVArchive, PFT technicians in three locations can share, transfer, and restore content files almost instantly, regardless of where the files are physically located in the system. It is DIVArchive's open API combined with Front Porch Digital's outstanding customer support in India that has enabled DIVA's seamless integration with the PFT CLEAR platform.

"Like Front Porch Digital, PFT is committed to doing the best for its clients," said Rino Petricola, Front Porch Digital's senior vice president and director. "DIVArchive is a key component in the digital content services hub used by PFT to give clients the ability to take advantage of multiplatform opportunities for using and reusing their content."

About Prime Focus Technologies
Prime Focus Technologies (PFT) is a global company providing digital content solutions to media and entertainment enterprises, and anyone else who owns audio/visual content. As these content owners embrace file-based workflows and begin to explore the multiplatform opportunities that are available to them, new challenges emerge. The PFT service provides a combination of technology infrastructure and ancillary services that not only provide solutions to these challenges, but also enhance collaboration, productivity, and asset utilization. Additional benefits include new and increased monetization opportunities and valuable time and cost savings. PFT counts among its clients some of the largest content owners in the world, including Doordarshan, Getty Images, BCCI, Universal, Warner, Adidas, EMI, MTV, BBC, Hindustan Unilever, and HBO. More information is available at

About Front Porch Digital
Front Porch Digital is the global leader in solutions for migrating, managing, and monetizing media content. Front Porch's SAMMA product line performs accelerated migration of media content from vulnerable analog videotape to secure and readily accessible digital storage. Protected by three U.S. patents, the company's DIVArchive content storage management (CSM) solution creates a unified system of digital storage from ingest to archive that is distinguished for superior functionality, scalability, performance, and customer satisfaction. In DIVAsolo, Front Porch has combined the two technologies to form a cost-effective, end-to-end system for preserving, managing, and repurposing media content. More information is available at


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