Avid, Sorenson Media Partnership Makes Editing-to-Publishing Seamless


Latest Version of Sorenson Squeeze Provides Users Ability to Easily Publish to Sorenson 360 Online Video Platform, Giving Avid Customers All-in-One Editing-to-Publishing Solution

Last Updated: September 30, 2009 5:25 pm GMT
(San Diego, California--September 30, 2009) Sorenson Media today announced that the latest versions of Avid® video editing solutions – Media Composer® (4.0), Symphony™ (4.0) and NewsCutter® (8.0) – integrate Sorenson Squeeze 5, providing users a seamless process for editing and encoding the highest quality video content in the most popular formats.

Through Sorenson Squeeze’s unique integration with the Sorenson 360 online video platform, Avid customers may further benefit from a workflow solution that enables users to seamlessly edit, encode and publish the highest quality video online.

This most recent product offering is the latest in a six-year relationship Sorenson Media has maintained as the encoding tool integrated with Avid software. As the gold-standard video encoding application, Sorenson Squeeze enables editors, producers and filmmakers who use Avid video editing software to easily deliver video in all of the most popular video formats, with advanced encoding options and superior results.

“Avid is dedicated to providing customers the highest quality video solutions that help them achieve their creative vision. By integrating our industry-leading editing software with the newest versions of third-party applications like Sorenson Squeeze, we help deliver the ultimate creative toolset.” said Mark Overington, vice president of product management at Avid. “Our customers have asked for a seamless all-in-one workflow and we continue to work with industry partners to extend the existing capabilities of our editor solutions for added functionality throughout the post-production process.”

Through the Avid software interface, video editors are able to send their video files directly to Sorenson Squeeze for encoding without adding any additional steps. Using Sorenson Squeeze’s simple workflow, users can output content in a wide variety of formats, including Flash, QuickTime, Windows Media, MPEG-1, MPEG-2 and MPEG-4, for online, DVD or mobile delivery. The software also encodes in HD for MPEG-2, Flash, VC-1, and H.264 formats. Video professionals can compress and encode multiple files simultaneously and apply advanced pre-processing filters to produce higher quality video.

Additionally, the latest version of Sorenson Squeeze integrates seamlessly with the Sorenson 360 online video platform. This unique process creates an all-in-one editing-to-publishing solution for Avid customers, enabling them to efficiently publish videos of the highest-quality to the Web without adding any additional steps to their workflow. Once uploaded to Sorenson 360, users can easily deliver their video content to any Web site by cutting and pasting an automatically generated embed code and gain access to powerful analytics and other video management tools.

“We are thrilled that Sorenson Media continues to enjoy a strong relationship with Avid as the encoding tool of choice for their exceptional editing applications,” said Peter Csathy, CEO of Sorenson Media. “With the integration of Sorenson Squeeze – and, in turn, the additional Sorenson 360 platform – Avid customers are able to edit, encode and publish their videos efficiently on the Web or prepare the best quality videos for mobile media playback, DVD and other uses.”

Pricing and Availability
Avid will bundle Sorenson Squeeze 5 in its latest versions of Avid Media Composer, Symphony and NewsCutter software, the newest versions of which were released today. Pricing for the Avid software is available online at http://www.avid.com.

About Sorenson Media
Sorenson Media ( http://www.sorensonmedia.com ) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably deploy the highest-quality digital video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world - from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit http://www.avid.com/


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