COLLECTIVE Production Honored with Silver Creativity Annual Award for 'Robin Hood Responds'


NY Production House Honored for Excellence in the Category of Consumer TV, Campaign

Last Updated: November 5, 2009 7:52 pm GMT
(New York--November 5, 2009) The 39th Creativity Annual Awards (CAA) recently recognized COLLECTIVE with Silver honors for the production company's powerful integrated PSA campaign Robin Hood Responds, which broke summer 2009. Among a field of entries from 37 countries and 37 U.S. states, COLLECTIVE was recognized in the category of Consumer TV, Campaign.

As one of the longest running independent international advertising and graphic design competitions in the world, CAA honors work from around the globe, with a judging panel comprised of some of the most prestigious design firms in the US. The CAA-honored work is further showcased with the competition's "Annual Book," a 400-page archive of the year's top work in print, web, advertising and media design.

"We're delighted our peers have honored us with a Creativity Award, especially for such a meaningful, humanitarian campaign like Robin Hood Responds," says COLLECTIVE Executive Producer Ivy Dane. "It was a truly profound experience for the entire [COLLECTIVE] team. The film's subjects inspired us all. Their stories, which we connected with on a very personal level, were the essence of this campaign and the creative."

Robin Hood Responds centers on a series of six documentary-style shorts, featuring real-life subjects afflicted by poverty and empowered by the many programs funded by the Robin Hood Foundation. Led by director David McNamara, COLLECTIVE produced the riveting PSA campaign in its entirety including live action production and graphics, as well as editorial via partner company Homestead. Leveraged across multiple platforms, the expansive campaign included web & TV, as well as emerging environments including NYC Metro trains and stations, bus stations and taxis; moreover, the COLLECTIVE-helmed content culminated into a live screening, which was central to the Robin Hood Foundation's successful fundraiser gala, which garnered donations topping 73 million dollars -- in a recession year.

To experience Robin Hood Responds, go to:

About Creativity Annual Awards (CAA):
Established in 1970, Creativity Annual Awards is based in Louisville, KY and is one of the longest running independent international advertising and graphic design competitions in the world. A print, web, advertising and media design competition, each year the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual Book published and distributed by HarperCollins. For more information and to see a list of this year's winners please visit Creativity Annual Awards.

COLLECTIVE thrives on an innovative production model based on the diversity of today's advertising mediums. We can seamlessly budget, produce and deliver works for multiple platforms, with conceptual continuity. Internationally, we have established strategic alliances with top production service companies in Argentina, Australia, Canada, Eastern Europe, Ireland and UK, Japan, New Zealand and South Africa. In the US we also provide full production service support to foreign productions. As a company, our highest regard is fostering an open process between production, agency and client with solidarity in vision, intimacy in approach and enthusiasm in spirit. The open process is the method. Award-winning work is the goal. This is COLLECTIVE.


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