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Xing Xing Gets TACTIC™

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Southpaw Technology’s Digital Asset Management Solution TACTIC to Boost Productivity Across Chinese Animation Studio, Xing Xing

Last Updated: December 2, 2009 6:06 pm GMT
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(Toronto, Canada--December 2, 2009) Southpaw Technology, a leading developer of production asset management solutions for digital entertainment companies, announced today that its digital asset management solution TACTIC will be used studio-wide by China-based animation house Xing Xing Digital Corporation (Xing Xing) to speed the production of digital content for animated shows, visual effects and feature films.

Based in Beijing, China, Xing Xing has worked on animated children’s shows, such as Fireman Sam and Farm Kids, as well as visual effects for feature films such as The DaVinci Code II, Tropic Thunder, X-Men, Red Cliff, Forbidden Kingdom, The Changeling and others. The Company will employ TACTIC across its Beijing studio to manage all of the digital assets used on its productions.

Designed by veterans of film, visual effects and video game productions, TACTIC combines all the features needed to keep digital entertainment projects on track and on budget, including asset management, workflow management, project management and communication tools. TACTIC’s dynamic web-based interface, cross-platform support and robust API make it flexible and intuitive enough to handle even the most diverse production environments. With back-end support for Oracle and other PostgreSQL databases, it efficiently moves terabytes of content created by vast teams of artists and animators across the production pipeline.

“We have been looking for a solution like TACTIC for many years,” said Lifeng Wang, president of Xing Xing. “Some solutions provide project tracking. Others are good at version control. The team at Southpaw has created a solution that is great at it all. Its many production-oriented features are robust enough to handle the complexity and variety of projects we work on, and intuitive enough to get our teams up and running quickly. We’re really looking forward to simplifying the management of our assets and our projects.”

“Having worked on video games, visual effects shots and feature films, we thoroughly understand the challenges of digital production, and built TACTIC to overcome them,” said Gary Mundell, CEO of Southpaw Technology. “We look forward to working with the talented team at Xing Xing and to have them experience the production efficiencies of TACTIC first-hand.”

TACTIC 2.5 is now available. To request license and pricing information, please email For additional information on TACTIC, please visit

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