ArtVPS signs deal with bluegfx


Appointment underscores ArtVPS’s commitment to building channel of highly qualified and experienced individuals to deliver Shaderlight.

Last Updated: February 15, 2010 6:00 pm GMT
(February 15, 2010) Leading rendering solutions provider ArtVPS has appointed bluegfx as the first UK reseller of its flagship interactive rendering software, Shaderlight

bluegfx specialises in supplying leading edge technologies to the film, design, architectural and games industries and as an Autodesk Gold reseller (Media & Entertainment) is well placed to take Shaderlight to market.

Shaderlight is a powerful new render plug-in to 3ds Max that unlocks the workflow bottlenecks faced by 3D artists. The software allows users to change materials, environments, lighting and textures at any stage in the rendering process and see the results instantly, meaning it is no longer necessary to compromise on image quality or waste time waiting for the image to re-render.

Commenting on the appointment, ArtVPS marketing director Kate Marshall said: “ArtVPS is looking to appoint resellers in all major territories and bluegfx is the first in the UK. The company has significant knowledge and experience of the industry and the quality of service and support they offer means they continue to grow their customer base. Shaderlight has the potential to fundamentally change the way 3D artists refine their images. bluegfx will help us get this innovative technology into the hands of 3ds Max users and make sure it is given the greatest opportunity for success.”

bluegfx co-founder, Matt Allen adds: “We are delighted to have been appointed by ArtVPS and to have the opportunity to take this cutting-edge product to market. The ability to make changes to a final image without having to re-render represents a fundamental, exciting new workflow speed enhancement for users and will deliver a serious productivity boost in a fast-paced industry where time is money.”

Anyone wishing to try Shaderlight can take advantage of a free 14-day trial, available at: or call bluegfx now for more details and pricing.

About ArtVPS
ArtVPS leads the way in the development of photorealistic rendering solutions that generate visually accurate representations of 3D scenes. Its revolutionary flagship rendering technology, Shaderlight™, is a physically based, progressive ray-tracer that enables interactive, nonlinear changes to the key MELT attributes (materials, environments, lighting and textures) at any stage within the rendering process – even on production-ready images.

Shaderlight is aimed at 3D artists and computer graphics professionals within the product design, architecture, engineering and media industries. The technology will transform 3D visualisation workflows, and represents a dramatic boost to both productivity and creative freedom when compared to traditional linear ray-trace renderers, which require the rendering process to start again whenever image parameters are changed.

Founded in 2002, ArtVPS quickly established itself as the leading developer of dedicated rendering hardware, developing the first processor designed exclusively to accelerate ray tracing of 3D data. ArtVPS is now pioneering the development of rendering software that fully exploits the increased capabilities of today’s processor technology.

About bluegfx
bluegfx is a leading European 3D reseller in the Media and Entertainment industry supplying software, hardware, training, engineering and services to the games, film/TV, design visualisation and education markets.

The company is constantly delivering new innovative solutions to the industry in partnership with our suppliers and strives to offer innovative and future proof technology to our clients. We have a single-minded focus on delivering a service level and support infrastructure that is second to none.

bluegfx is delighted to have won the coveted award for the third consecutive year - Autodesk North European M&E Channel Partner, 2010.

In addition we are an authorised ATC (Autodesk Training Centre), offering bespoke training to all our clients.

Established in 2002, the company continues to grow our product portfolio whilst expanding our client base within the 3D Media & Entertainment markets. We have three UK offices in Guildford, Bicester and Soho.


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