(Las Vegas NAB Booth #SU902, NV--April 14, 2010) Avid® (NASDAQ: AVID)
today announced that it is partnering with WHIO-TV—a member of Cox Media Group Ohio and a number one CBS affiliate in the U.S— to implement a variety of Avid HD news production solutions for use in WHIO-TV's new, state-of-the-art multimedia broadcast facility scheduled to open later this year. The new media campus, the first of its kind in the country will include the nation's largest integration of television, radio and print news businesses. By bringing its TV, radio and print businesses together under one roof, WHIO-TV will be able to enhance content creation and collaboration capabilities and dramatically improve time-to-air by implementing an end-to-end production workflow from Avid.
The new Avid systems will enable Cox Media Group Ohio to share a broad range of media assets across all of its properties to create richer and more valuable news content that will be viewed by its customers across multiple mediums including over the air and online. For example, WHIO-TV can extend the value of raw video, captured or shot, by repurposing it across multiple platforms for use on the air or on the company's multiple broadcast and print websites. With Avid's open architecture, WHIO will be able to leverage its existing investments by integrating a variety of third party tools like Final Cut Pro into its workflow as well as connect Avid solutions with other newsroom systems.
"Our ultimate goal is to provide greater information to viewers in a timely manner, and today with potentially millions of reporters in the coverage area using cell phones and home-style cameras, the ability to cover and deliver what's going on is much broader than it ever has been," said Chuck Eastman, director of engineering at WHIO-TV. "We implemented our first Avid solutions six years ago, and, based on our goals, Avid provided the right solutions to help us integrate our media enterprise and build this new facility that represents the future of broadcast. By upgrading our existing solutions and incorporating Interplay® and Avid Unity™ ISIS® to share assets across our businesses, we're looking forward to increasing collaborative workflows that will help us turn information around, get it to air and on our Websites as quickly as possible."
In December 2010, WHIO will move its existing television, and radio stations to an expanded and redesigned building which will include new television and radio broadcast studios within a newly integrated news, content and sales operation. The properties include: WHIO-TV, the Dayton Daily News along with three other daily papers and nine weekly newspapers, as well as four Cox radio stations--NewsTalk WHIO 1290AM and 95.2 FM WHKO 99.1 and WZLR, 95.3. The operation will house approximately 800 employees.
A variety of HD news production solutions from Avid will be used by WHIO-TV to:
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit http://www.avid.com
; connect with Avid on Facebook
; or subscribe to Avid Industry Buzz