Sorenson Media’s New Sorenson 360 v2 Online Video Platform Built for the Enterprise


New Customizable Feature Set for Enterprise Users Includes Robust Content Management System, RTMP Streaming, Intuitive Playlist Tools and Unlimited Video Player Styles

Last Updated: May 11, 2010 4:44 pm GMT
(San Diego, California--May 11, 2010) Sorenson Media today announced the launch of the company’s Sorenson 360 v2 online video platform (OVP) at the Streaming Media East 2010 conference. Coming to market exactly one year after the platform’s initial launch, Sorenson 360 v2 has been created specifically to address the needs of the enterprise online video marketplace and to compete aggressively in the space by offering customers a rich differentiated set of powerful features and the highest-quality video in the marketplace.

A robust, significantly enhanced feature set enables Sorenson Media to compete for leadership in the enterprise marketplace, anchored by the ability to integrate a full range of custom solutions for any size client. Compelling new features in Sorenson 360 v2 include:
  • Video management capabilities that enable customers to effectively manage any number of videos in folders and subfolders, and to coordinate multiple users and accounts
  • RTMP (Real Time Messenger Protocol) streaming with unlimited data rates
  • Playlist functionality that enable users to create playlists on the fly with simple drag and drop functionality
  • Fully customizable white label video players with an unlimited number of styles and templates
  • Backend optimization that achieves exceptional speed in managing complete content management system

“With this new enterprise edition of Sorenson 360, we have our sights set on becoming the leading contender in the OVP market,” said Peter Csathy, CEO of Sorenson Media. “Sorenson 360 v2 offers the highest quality video among OVPs; our new features are those that the enterprise need; our interface is faster, more flexible and easier to use for many video assets; and our pricing is considerably more transparent and cost-effective. We feel we are playing some of the strongest cards in the OVP deck.”

View complete details about Sorenson 360 v2 at:

Sorenson 360 v2 users continue to benefit from other powerful features already available within every account, including:
  • Powerful, best-in-class quality encoding with professional filters
  • Seamless integration with the leading video production suites, such as Apple’s Final Cut, iMovie and Avid’s suite of editing applications
  • Social media sharing tools
  • Intelligent embed codes, including native support for iPhone, iPad and other Apple products
  • Detailed engagement analytics
  • Automated search engine optimization (SEO) functionality, including metadata and keywords, as well as optional specialized assistance through a Sorenson Media strategic partnership with
  • APIs for developers

Unlike other OVPs, all of these features are offered default to every Sorenson 360 customer regardless of the size or scope of the account, rather than in steeply graduated tier pricing or upgrade packages with hidden costs. Optional features in Sorenson 360 v2 bring additional value to users, such as IAB-compliant ad serving, seamless interoperability with all Flowplayer-compatible networks, Drupal and WordPress plug-ins, a Flash Player SDK, and the industry-unique SquishNet “You-Tube-in-a-Box” application to fully incorporate user-generated content.

Synergistic strategic partnerships with the leading cloud-based services company, Amazon Web Services; the online search leader,; and a number of professional development firms specializing in areas from mobile to custom coding and Web site development complement the Sorenson 360 OVP and produce significant value for customers.

Sorenson 360’s superior video quality is based on Sorenson Media’s history of encoding expertise and understanding of online video needs. Working seamlessly with the company’s gold-standard video encoding application, Sorenson Squeeze, Sorenson 360 enables customers to employ optimized presets, video filters, fully customizable Flash players—with HD video sizes available—and unlimited data rates for RTMP streaming across 15 points-of-presence throughout the globe.

“For the enterprise, quality is credibility—and the quality of your online video has a direct impact on how customers perceive your brand, products and services,” said Csathy. “As online video comes to play an ever-greater role in the marketplace, enterprise OVP users will want to work with a vendor that is continually extending the boundaries of quality and innovation. This is what we do.”

Pricing and Availability
Sorenson 360 v2 is now available and offers straightforward pricing in a scalable, pay-as-you-go model that provides cost-effective benefits to businesses of all sizes. For additional pricing and feature information, contact

About Sorenson Media
Sorenson Media ( ) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media’s re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.


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